Programmatic

Question 1

Examples of DSP

Answer 1

The Trade Desk, MediaMath, Amazon Advertising, Xander, DV360

Question 2

What is a DSP?

Answer 2

A programmatic software for advertisers/ agencies that provides automated media buying. Agencies have the demand to buy inventory.

Question 3

How does a DSP work?

Answer 3

Gathering data collection, audience segmentation, bidding, ad delivery & optimisation

Question 4

Examples of SSP

Answer 4

Magnite, Pubmatic, GAM & Springserve

Question 5

What is a SSP?

Answer 5

A technology platform used by publishers to manage, sell and optimise their digital advertising inventory in real time. At Red, we have supply to sell.

Question 6

How does an SSP work?

Answer 6

Inventory listing, real time auctions , ad delivery and optimisations.

Question 7

What is a DMP?

Answer 7

(Data Management Platform) Software that stores cookie data to improve functionalities of DSP’s and SSP’s.

Question 8

What is a PMP?

Answer 8

(Private Market Place) Invitation only RTB marketplaces where publishers make their inventory and audiences available to a select group of buyers.

Question 9

What is an OMP?

Answer 9

(Open Market Place) Also known as an open ad exchange where ad placements are bought and sold as part of an auction