Functional Properties Flashcards
(47 cards)
The 4 main functions of packaging
Protection
Containment
Convenience
Communication
Packaging can protect food from: (6)
oxygen moisture microbes (bio contaminants) dirt (physical contaminants) toxins (chem contaminants)
What is the purpose of ‘containment? (4)
prevent mixing (organize)
transportation
protect from damage
hold liquid foods
How do packages provide convenience?
easy open/close
portioning
disposable/reusable
microwaveable/heatable
What forms of communication does packaging provide? (5)
nutrition info price ingredients shelf life storage conditions
Apart from functional requirements, modern-day packaging must also be:
visual appealing (help sell product; act as ‘silent salesman’)
Packaging requirements: (5)
functionality compatible with product compatible with equipement/transport/retail affordable legal requirements
The 3 categories of damage that can happen to food:
physical damage
chemical change
biological damage
Examples of physical damage: (4)
mechanical forces (impact, vibration, compression, abrasion)
What can trigger chemical changes causing deterioration: (4)
light
oxygen
moisture
temperature change
What are causes of biological damage?
microbes
pests
humans (stealing, tampering, adulteration)
Physical protection will protect the food from: (4)
physical damage
spillage
physical contaminants
moisture loss/gain
What chemical spoilage processes can occur? (6)
lipid oxidation enzymatic degradation non-enzymatic browning nutrient loss color change flavor change
advantage vs disadvantage of light in food?
good: help display contents
bad: damage (lipid oxidation, destroy vitamins, bleaching)
Describe the different effects of light on aluminum foil vs PVC
aluminum: block ALL light
PVC: absorb UV only
The package acts as a _____, controllling the entry/exit of things such as: (5)
barrier
light, gases, heat, moisture, microbes
Why is the appearance design of a package important?
To sell the product!
brand image/identification
communicate
What is a ‘brand?’
identifictaion; differentiates from other similar products
What is the importance of a ‘trademark?’
offers legal protection for the brand
What are the components of brand image?
brand personality: set of values/characteristics of brand (to relate to consumer)
Equity: established trust in company or product
What packaging aspects can influence consumer appeal (8)
size/shape/value of material easy open/reseal storage requirements attractiveness instructions gifts or promotions recycling point of purchase
True/False: a successfully packaged product is targeting to ALL audiences
False: should target specific consumer
age/gender/education/income/ethnicity/beliefs/etc
What needs to be considered when evaluating package compatibility with the product?
physical form of product (liquid/solid/paste/viscous, etc)
chemical nature of product (volatile/flammable/fragile/sterile/sensitive/etc)
what considerations must be made for package compatilibity with transportation and retail? (6)
transport method transport/storage time weight/size restrictions legal requirements point/method of sale