Gambling Learning theory Flashcards
(7 cards)
How does classical conditioning explain gambling addiction?
Through cue reactivity, gamblers associate certain environments (e.g. pubs, sports fixtures) with gambling. Exposure to these cues later triggers a psychological urge to gamble.
How does operant conditioning explain the maintenance of gambling?
Wins provide excitement or praise, acting as positive reinforcement, increasing the likelihood of repeated gambling.
How does partial reinforcement maintain gambling behaviour?
Gambling machines use variable reinforcement, where wins occur unpredictably (e.g. on average every 5th bet), which is more resistant to extinction and promotes compulsive gambling more than fixed schedules.
How does Social Learning Theory explain gambling addiction?
Gamblers observe others (e.g. in adverts or family) winning and being praised, which acts as vicarious reinforcement, increasing the likelihood of imitation—especially if the model is admired or seen as successful.
Why might a combination of learning theories give a better explanation of gambling addiction?
Conditioning explains how gambling is maintained, while SLT explains how it begins. A holistic explanation combining both may be more valid than either alone.
How do individual differences challenge learning theory as a full explanation for gambling addiction?
Many people can gamble occasionally without becoming addicted, suggesting factors like biology or personality must also play a role. This means learning theory alone is reductionist.
How has learning theory influenced policy on gambling?
Recognition of its influence has led to protective legislation, such as banning loot boxes in video games aimed at children and restricting gambling adverts, especially those that glamorise winning.
