Genre Theory: Steve Neale (Media Language) Flashcards Preview

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Flashcards in Genre Theory: Steve Neale (Media Language) Deck (8)
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1
Q

Genre - Definition

A

Media forms can be grouped into genre categories and each category is recognised by the agreed conventions

2
Q

What is Genre Theory?

A

All genres are instances of repetition and difference. May mean that familiar elements are presented in unfamiliar ways or completely new elements are introduced

3
Q

Why is difference essential?

A

To sustain a genre - simply repeating the codes and conventions of the form would not appeal to the audience. However audiences also like to anticipate what is familiar about a genre.

4
Q

How do genres change?

A

They develop and vary as they borrow from and overlap with one another

5
Q

Why do audiences derive pleasure from difference?

A

They enjoy seeing how the genre has been manipulated to produce something recognisable but ‘different’

6
Q

Give an example of genre theory

A

‘Life on Mars’ repeats many of the typical conventions of a crime drama but has the ‘difference’ that the main character has travelled back in time

7
Q

Why are genres with set codes and conventions an advantage to the media institutions that produce them?

A

They have a predetermined audience
Are easy to market
Success can be predicted - reducing the economic risk ton the industry

8
Q

Theory in a nutshell

A

Genre is recognisable but does change over time or borrow from other genres. Genre is important to institutions because it helps them to market texts.