Genre Theory: Steve Neale (Media Language) Flashcards Preview

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Flashcards in Genre Theory: Steve Neale (Media Language) Deck (8):
1

Genre - Definition

Media forms can be grouped into genre categories and each category is recognised by the agreed conventions

2

What is Genre Theory?

All genres are instances of repetition and difference. May mean that familiar elements are presented in unfamiliar ways or completely new elements are introduced

3

Why is difference essential?

To sustain a genre - simply repeating the codes and conventions of the form would not appeal to the audience. However audiences also like to anticipate what is familiar about a genre.

4

How do genres change?

They develop and vary as they borrow from and overlap with one another

5

Why do audiences derive pleasure from difference?

They enjoy seeing how the genre has been manipulated to produce something recognisable but 'different'

6

Give an example of genre theory

'Life on Mars' repeats many of the typical conventions of a crime drama but has the 'difference' that the main character has travelled back in time

7

Why are genres with set codes and conventions an advantage to the media institutions that produce them?

They have a predetermined audience
Are easy to market
Success can be predicted - reducing the economic risk ton the industry

8

Theory in a nutshell

Genre is recognisable but does change over time or borrow from other genres. Genre is important to institutions because it helps them to market texts.