Identity: David Gauntlett (Representation) Flashcards Preview

Media Studies - Mr Miller > Identity: David Gauntlett (Representation) > Flashcards

Flashcards in Identity: David Gauntlett (Representation) Deck (3):

What did Gauntlett suggest?

The media provides audiences and users with the 'tools'/resources to construct their own identities


How have media products changed in relation to Gauntlett's theory?

While, in the past, media products tended to convey straightforward messages about ideal types of male and female identities, contemporary media products offer audiences a more diverse range of icons and characters, allowing them to 'pick and mix' different ideas.


Theory in a nutshell

We use the Internet and other media texts to help us to create our identity. We now have more of a variety of representations to identify with.