Flashcards in Identity: David Gauntlett (Representation) Deck (3):
What did Gauntlett suggest?
The media provides audiences and users with the 'tools'/resources to construct their own identities
How have media products changed in relation to Gauntlett's theory?
While, in the past, media products tended to convey straightforward messages about ideal types of male and female identities, contemporary media products offer audiences a more diverse range of icons and characters, allowing them to 'pick and mix' different ideas.