global marketing strategies

Question 1

ethnocentric approach definition

Answer 1

keeping simialr marketing straegy everwhere
making no adaptations to local tastes

Question 2

adv of ethnocentric approach

Answer 2

reeduces REsearch and devlopment costs/less time spent on it also
E0S
may make it easier to deal with suppliers and distributors if firm is well known
acroynm-RED

Question 3

dis of ethnocentirc approach

Answer 3

may not fit all markets
may not sell well in new markets
any negativty in one counrty, affect global brand

culture clashes due to inappropirate branding or promotion, sales to reduce, causing offense to consumers

Question 4

polycentric approach

Answer 4

using difefrent makreting stratigies in each country to create products that sute the different needs and wants of each market

Question 5

adv of ployenctirc approach

Answer 5

ensure sales as your selling something you know the taget makrt like

allows to chage more high prices for something more specialised to them

Question 6

dis of polycentric appraoch

Answer 6

time it takes for research to be made for each country

expensive

fewer chances to reach EOS

Question 7

geocentric

Answer 7

combination between both approaches

global focus of ethnocentric approach but then uses some local factors e.g changing the menu slighly in one country

Question 8

adv of using language trasltaors

Answer 8

assures nothing inappropirate is branded or anything is misunderstood
could be offesnisve or seen as they dont have the effort to translate for our country

Question 9

dis of using language transaltors

Answer 9

high costs