business paper 1
flashcards
Decks in class (54)
# Cards
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meeting customers needs30
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globalisation43
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MNCS5
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entrepreneurs and leaders16
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managing people10
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risks and uncertainties28
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effects of MNCS9
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controlling MNCS7
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supply and demand5
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interpretating elasticity of demand6
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income elasticity of demand4
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design mix3
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promotion and branding8
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pricing strategies12
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distribution14
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marketing strategy10
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boston matrix8
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mass marketing strategy and niche marketing strategy4
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customer loyaly and loyalty cards3
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employees7
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working contracts12
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recuritment and training22
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organisational structures16
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efficiency7
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motivational theories7
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leadership styles16
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entrepreneus21
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forms of businesses5
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growing economies10
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international trade12
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trade liberilisation0
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trade liberilisation0
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protectionism and trading blocs9
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trading blocs4
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push and pull factors7
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offshoring and outsourcing5
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adv and dis of locating abroad6
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assessing a country as a market7
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assessing a country as a prodcution location0
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mergers and joint ventures4
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adv and dis148
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types of branding5
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effects of MNCS10
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controlling MNCS9
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global mergers and joint ventures1
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assessing the country as a market2
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assessing country as a production location1
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global mergers and joint ventures6
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global marketing strategies9
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global niche markets3
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effects of MNCS6
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MNCS and ethics2
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market segmentation115
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globalisation54
