types of branding Flashcards
1
Q
manufacturer branding
A
use of company name to promote all products
2
Q
product branding
A
the individual products that the cooperate brand makes
3
Q
own branding
A
branding in the house
unskilled use large budgets
don’t have distinctive logo, cheaper to make
adv- consumer gets cheaper alternative
did-cheaper price can be associated as being lower quality
4
Q
rebranding
A
change to design, promotion, pricing
5
Q
adv of strong branding
A
added value to products
makes products less price elastic
create brand loyalty therefore repeated purchases
