Globalisation

Question 1

Global conglomerates - Disney

Answer 1

Films produced by companies like Disney and Warner Brothers are marketed and distributed throughout the world.

Question 2

What is ‘globalisation?’

Answer 2

The increasing interconnectedness of societies across the globe, through more accessibly and advanced technology and travel.

Question 3

McLuhan

Answer 3

We now have a ‘global village’ in which rapid technological change has lead to space and time barriers in human communication to collapse.
People around the world can communicate instantaneously on a global scale.

Question 4

Sklair

Answer 4

Media blur differences between entertainment, information and promotion of products.

Question 5

Ritzer

Answer 5

Companies and brands now operate on a global scale, promoting a global culture along with the consumer lifestyle.
Companies use the transnational media to promote products on a global scale, making their logos known to everyone. EG. McDonalds, Apple, Nike.

Question 6

Ritzer - McDonaldisation

Answer 6

The process by which the principles of fast-food restaurants, like efficiency, calculability, predictability, and control, come to dominate various aspects of society beyond the food industry.

Question 7

A01 - Pessimistic Globalists - Cultural Imperialism

Answer 7

Imperialism - Refers to the domination of one nation to another.
They suggest that globalisation has led to cultural imperialism. The Western World has dominated the rest of the world through the media and advertising its own cultural products.

Question 8

A02 - Cocacolonisation - Ritzer

Answer 8

Western ideology being spread through advertisement. EG. Media was used to help promote the sales of coca cola.
Also known as Americanisation.

Question 9

A02 - Cultural Homogenisation

Answer 9

(CH) - Refers to the world engaging with the same popular culture.
Cultural diversity has reduced as societies around the world abandon their local culture in favour of a mass produced global culture.
EG. Not listening to locally produced music but instead listening to Western Pop music.

Question 10

A01 - Cultural Hybridisation - Optimistic Hyperglobalists

Answer 10

Argue the cultural imperialist view is too negative.
Global cultures and local cultures have now mixed together. It suggests that culture moves in multidirectional flows.
This leads to the optimistic hyperglobalist view - that globalisation is good and enriches us with wider societal knowledge.

Question 11

A02 - McDonald’s in India

Answer 11

In India, McDonalds uses chicken/vegetarian options instead of beef because of cultural/religious practices.