Impact of the new media

Question 1

Growth of the New media

Answer 1

Growth of usage of internet outside home and time spent dounled in the last ten years according to OFCOM

Question 2

Digital Natives

Answer 2

People born in the digital era, more likely to use new media than those born in the ages of traditional media.

Question 3

Boyle (2015) - Digital divide

Answer 3

New generation brought up in immersive, interactive culture expect immediate immediate gratification for information, entertainment and news

Question 4

Digital divide

Answer 4

Divide exists for social glass, gender and globally which creates a ‘digital underclass’

Question 5

What is the ‘Digital underclass?’

Answer 5

People who aren’t able to access new types of media.
They have limited access to the internet and this impacts the quality of life of those excluded.

Question 6

Digital underclass - A02

Answer 6

Ability to pay bills, book tickets, make appointments and access services such as benefits is limted by access to the internet.

Question 7

OFCOM - Digital Underclass 2015

Answer 7

54%of lower social classes have access to smart technologies, compared with 86% of all social classes.

Question 8

Positive: Impact of the new media

Answer 8

Increased consumer choice
Growth of online commerce
Potential to revitalise democracy
Social movements such as BLM - examine injustice in society

Question 9

Negative: Impact of the new media

Answer 9

Decline in the quality of cultural entertainment as quanity of output replaces quality
Cheap programming to fulfill greater demand for content
Lack of reliable sources
Increased isolation and individuals - Cyber trespass, cyber abuse, trolling.

Question 10

Has new media changed society?

Answer 10

Accelerated features of modernity: Consumerism, individualism have moved us towards a post-modern age.
Large media compaies are still dominant and new tech giants (Meta and Google) have emerged as sources of media that can influence public opinion.