Globalization and Media

Question 1

wrote a book entitled Understanding Media: The Extensions of Man

Answer 1

Marshall McLuhan

Question 2

as the extensions of man.

Answer 2

media

Question 3

McLuhan’s main contention in the book is paradoxically stated:

Answer 3

The Medium is the message

Question 4

as the channel through which we express our thoughts

Answer 4

medium

Question 5

the ___ transforms our personal and social lives

Answer 5

medium

Question 6

For the “___ “ of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs.

Answer 6

message

Question 7

McLuhan (1964) gives three examples of media that fundamentally changed the economic, cultural, social, and political landscapes of the societies in the world:

Answer 7

construction of railways
invention of airplanes
discovery of electric light

Question 8

revolutionized transportation which led to the formation of city life with all the economic, social, cultural, and political transformations accompanying it.

Answer 8

railways

Question 9

further accelerated transportation, which facilitated what Roland Robertson calls the “compression of the world.”

Answer 9

invention of airplanes

Question 10

paved the way to the inventions of various machines used for medicine, education, production, leisure, etc., which, drastically changed our economic, cultural, social, and political lives.

Answer 10

electric light

Question 11

Media were responsible for the creation of the so-called

Answer 11

global village

Question 12

who wrote the Article Globalization and Media: Creating the Global Village

Answer 12

Jack Lule

Question 13

provides a much clearer account of the intrinsic link between media and globalization. For him, the history of globalization corresponds to the evolution of media from speech, to script, to print, to electronic media, and finally digital media. He argues that globalization would not exist without media.

Answer 13

Jack Lule

Question 14

allowed people to communicate with one another, paving the way to the establishment of political societies.

Answer 14

speech

Question 15

had revolutionized the production, distribution, and consumption of knowledge and information. This paved the way to the democratization of ideas, considered to be responsible for economic, cultural, social, and political revolutions.

Answer 15

printing press

Question 16

with television as the most influential.

Answer 16

electronic media

Question 17

through this media, “The world was brought into the home. The amount, range, and intensity of communication with other lands and cultures occurred in ways simply not possible before.

Answer 17

television

Question 18

introduction of ____ was a defining moment in globalization.

Answer 18

television

Question 19

Marshall McLuhan proclaimed the world a ‘___ ____’, largely because of television

Answer 19

global village

Question 20

which use computers and internet in the transmission of information

Answer 20

digital media

Question 21

include mass media, search engines, social media (YouTube, Facebook, twitter, Instagram, Twitter, TikTok, and other social media apps

Answer 21

digital media

Question 22

They have revolutionized the economic, cultural, social, and political landscapes of the societies around the world. They have,in the poetic phrasing of Thomas Friedman, “flattened the world.”

Answer 22

digital media

Question 23

• The evolution globalization
  cannot be separated from the
  transformation of media from
  one form to another.

T/f

Answer 23

true

Question 24

means of
conveying something, such as
a channel of communication

Answer 24

media

Question 25

is the oldest form of medium. Homo sapiens started to use speech 200, 000 years ago

Answer 25

speech

Question 26

is a result and an evidence of man’s rationality, the ability which sets him from other animals. (

Answer 26

speech

Question 27

Speech is a result and an evidence of man’s rationality, the ability which sets him from other animals. who said this

Answer 27

Aristotle

Question 28

llowed humans to cooperate. … Sharing information about land, water, climate, and weather aided humans’ ability to travel and adapt to different environments.

Answer 28

language

Question 29

the very first writing – allowed humans to communicate and share knowledge and ideas over much larger spaces and across much longer times.”

Answer 29

script

Question 30

allowed for the written and permanent codification of economic, cultural, religious, and political practice.

Answer 30

script

Question 31

These codes could then be spread out over large distances and handed down through time. The great civilizations, from Egypt and Greece to Rome and China, were made possible through ___

Answer 31

script

Question 32

started the information revolution, which transformed the economic, political, social, and cultural landscapes of the societies worldwide.

Answer 32

printing press

Question 33

With the advent of the printing press, first made with

Answer 33

movable blocks in China

Question 34

who made a movable metal type of printing press

Answer 34

Johannes Gutenberg in Germany

Question 35

Two Consequences of Print according to Elizabeth Eisenstein

Answer 35

“First, the printing press changed the very nature of knowledge. It preserved knowledge, which had been more malleable in oral cultures. It also standardized knowledge, which had become more variable as it spread orally across regions and lands.” “A second consequence: print encouraged the challenge of political and religious authority because of its ability to circulate competing views.”

Question 36

are media that use electromagnetic energy for transmission and access of content.

Answer 36

electronic media

Question 37

example of electronic media

Answer 37

telegraph, telephone, radio, TV, film

Question 38

is considered to be the most powerful electronic medium.

Answer 38

television

Question 39

are media that use computers and internet in the transmission and access of content.

Answer 39

digital media

Question 40

Digital media include

Answer 40

mass media search engines social media

Question 41

* The revolution in ___ and ___ technology [media] has flattened the world.

Answer 41

information communication

Question 42

Without media, there will be no globalization. T/f

Answer 42

true

Question 43

he world’s varied beliefs, customs, traditions, ways of thinking and ways of behaving have changed in a spectacular and striking level because of the process called

Answer 43

globalization

Question 44

Through the globalization of culture, the world found itself like one big

Answer 44

global village

Question 45

This means that the world seems smaller and more accessible and the Mass Media is responsible for this transformation of the world.

Answer 45

global village

Question 46

Through the Mass Media, particularly ___ , the diverse and varied cultures of the world became a uniform way of life, a “shared culture”.

Answer 46

advertisement

Question 47

But there is claim that the emergence of the shared culture has opened the gate for the erosion of

Answer 47

local culture

Question 48

has played a major role in the spread of Western cultures around the world.

Answer 48

advertisement

Question 49

is especially powerful because unlike other aspects of globalization, such as the internet or satellite television, it has the ability to reach and influence the whole of society not just the wealthy.

Answer 49

advertisement

Question 50

Advertising has played a major role in the spread of Western cultures around the world. Commercial breaks on television, the radio and in movies promote the latest products or trends to audience of millions. Billboards and magazine advertisements do the same on other areas of our lives. There is little escape from the advertiser’s messages and often great pressure to be like other people by buying particular products in brands. Advertising is especially powerful because unlike other aspects of globalization, such as the internet or satellite television, it has the ability to reach and influence the whole of society not just the wealthy. Young people are often specially targeted by advertisers. Such targeting can have a strong influence on local cultures because many young people are influenced by the promotion of particular products and brands. In some societies, advertising has contributed to dramatic cultural shift, such as changes in clothes or food in the space of a single generation. who said this

Answer 50

Rob Bowden

Question 51

The power of ____to control and manipulate the people’s behaviors is without question

Answer 51

advertsiment

Question 52

appeals to the emotion and psychology of the people, and not to their reason.

Answer 52

advertisement

Question 53

advertisement is responsible for the ____ of the world’s multiple cultures.

Answer 53

homogenization

Question 54

According to him, but are advertising and the influence of TNC (Transnational Corporation) really responsible for the spread of uniform culture? There are many who think not. Instead, they would argue that globalization has brought about more variety and differences than any time in history. Far from being uniform, they say, there is now almost infinite cultural choice and many influences come from the outside Western culture.

Answer 54

Rob Bowden

Question 55

There are two opposing views on the effects of globalization to local cultures.

Answer 55

globalization leads to the creation of a homogenous global culture globalization preserves and promotes diversity of cultures.

Question 56

One noticeable result of globalization has been the gradual disappearance of local languages in favor of

Answer 56

English

Question 57

believe that the loss of language is an inevitable result of progress and that is necessary for globalization, as it allows greater understanding and cooperation between different cultures.

Answer 57

linguists

Question 58

In East Africa, the ____language is rapidly replacing the many local languages of the region, and in China, ____has replaced many languages spoken by China’s minority tribal communities.

Answer 58

Swahili Mandarin

Question 59

At least 50 per cent of the world’s languages, some as high as 95 per cent, will disappear within the next century, pushed into oblivion by the spread of the big languages who said this

Answer 59

Eileen Moore Quinn