Goal Formulation Flashcards
(3 cards)
1
Q
Goals
A
Objectives that are:
- Specific
- With respect to magnitude and time.
Should be results (e.g. achieve) and not actions (e.g. implement).
2
Q
SMART Goals
A
Specific
Measurable
Achievable/Ambitious
Relevant/Realistic
Time-bound
Ex: Awareness (total # of unique visitors to website in 2021)
Adoption (total # of app downloads in 2021)
Usage (average # of weekly transactions in Q4)
3
Q
Usual KPIs
A
Profitability
Market share
Sales growth
Risk containment
Innovation
Reputation
…
