Implementation and Control Flashcards
(3 cards)
1
Q
Resources required
A
3Ms:
Men: who is responsible for what?
Minute: chronograms establishing resource allocation along the plan’s duration
Money: costs associated with the implementation of each task
2
Q
Optimising marketing activities
A
Launch campaigns as experiments
Continuously optimise campaigngs, raising and validating hypothesis
Scale up as results improve
3
Q
Financial projections
A
Financial statements: P&L, cashflow…
KPIs: sales, margins, profits, NPV, ROI…
Relevant breakdowns: brand/campaing, product/categore, area/market/country, segment, channel/key accounts
