GQ - context. audience, representation Flashcards
(context)
When was GQ first established?
1931, it was rebranded in 1967 where it was changed to GQ
(context)
What does GQ promote?
It promotes the stereotypes of the “stereotypical man”
(context)
What is GQs catchphrase, and what does it connotate
“the magazine for men with an IQ”
connotates that it targets the more serious minded. older reader, then other men’s lifestyle
what is spornosexual
men who are body focused, and spend all their time at the gym
What does GQs cover shot include and what does it tell us?
An extreme close up of Dwayne’s bicep in the foreground, and the rest of his image secondary to it, the cover lines surrounding it, all support the idea of “spornosexual”
Define “Metrosexual”
men who openly care about their looks, clothing and skincare
What are some of the cover lines and what do they tell us?
What can we associate the colour palette with?
The colours used help support the idea of power.
Red is associated with strength, and black is also a strong, bold statement
Why was the Rock a good choice for the magazines job at conveying “Strength”
Dwaynes professional ring experience earned him the name “The Rock” - which connotates his strength and stability
The name is used a lot, across the magazine, with his name appearing smaller and underneath - showing he is more famous as the “rock”, or the magazine suggesting that his persona is and look is more important than the man beneath
how do the cover lines help us assume the target audience?
“Your ideal beach watch. The best for under £300”
a £300 watch just for the beach implies a certain level of wealth of the target audience
Further down there is the coverline “The Style Guide”
Focuses heavily on aesthetics and where having the right look is “important”. the reader then begins to think of this magazine as a casual “how to be a man” guide
