language Flashcards
Connotation
– suggested meanings attached to a sign
Convergence
coming together of previously separate media industries and/or platforms
Demographic
group in which consumers are placed according to age, sex, income, profession
denotation
description of what you can see/hear
Conglomerate
company that owns other companies across a range of media platforms
Mise-en-scene
– analysis of moving image products, how the combination of images in the frame creates meaning; how individual shots in a film or photograph have been composed
Mis representation
– certain social groups may be represend in a way that is inappropriate and not based on reality
PASSIVE AUDIENCE
idea (now widely regarded as outdated) that audiences do not actively engage with media products, but consume and accept the messages that producers communicate
Personal identity
ability to relate to something that happens in a text because it has happened to you
Representation
way in which key sections of society are presented by the media
Synergy
combination of elements to maximise profit within a media organisation or product
Vertical integration
companies own all or most of the chain of production for the produc
Uses and gratifications theory
suggest that active audiences seek out different media text in order to satisfy a need and experience different pleasures
metrosexual men refers to
Refers to men who take care of their appearance in terms of consuming toiletries and fashion products
Technological convergence
trend of putting several technologies into one media delivery system such as the smartphone, tablet or laptop
