Graphology - Miss Matthews Flashcards
1
Q
Typography
A
Font type, colour, bold, underlined, italics etc
2
Q
Multi- modal
A
A text that uses more than one medium to convey meaning e.g. writing and images
3
Q
Semiotics
A
The study of signs and symbols
4
Q
Iconic signs
A
Signs or symbols that look like what they represent e.g. toilet signs, phone app etc
5
Q
Symbolic signs
A
Signs or symbols with associations or connotations and a common generally defined by cultural convention/ shared context within a specific society e.g. Nike tick, USA flag etc
