GROUP 7 ENTREP Flashcards
(36 cards)
need a clear business model and strategy to ensure long-term success.
Entrepreneurs
A _________ describes how your business operates and makes money
business model
Who are your target customers? (eg., businesses, individuals,
niche markets)
Customer Segments
-What problem are you solving? What makes your product/service
unique?
Value Proposition
How do you reach your customers? (e.g., online, physical stores, social
media)
Channels
How do you interact with customers? (e.g. personalized
service, self-service)
Customer Relationships
What core activities drive your business? (e.g., production, marketing,
distribution)
Key Activities
How does your business make money? (eg, sales, subscriptions,
advertising)
Revenue Streams
What essential assets do you need? (e.g., technology, brand,
workforce)
Key Resources
What are your major expenses? (eg, rent, salaries, marketing costs)
Cost Structure
-Who are your business allies? (eg, suppliers, affiliates, investors)
Key Partnerships
A business strategy outlines how a company competes, grows, and sustains itself in the
market.
DEVELOPING YOUR BUSINESS STRATEGY
Your long-term goal (e.g., “To be the most-loved coffee brand in the
city”).
Vision Statement
Your purpose and values (e.g., “Providing ethically sourced coffee
in a warm, inviting space”).
Mission Statement:
What gives you an advantage? (e.g., strong brand, unique product)
Strengths
What are your limitations? (e.g., high costs, limited reach)
Weaknesses
What trends can you leverage? (e.g., rise of eco-friendly products)
Opportunities
What external risks could impact your business? (e.g.. competition,
changing customer preferences)
Threats
Compete on price (e.g., offering the most affordable coffee).
Cost Leadership
Provide a unique value (eg, organic, hand-crafted coffee).
Differentiation
Target a specific audience (e.g., premium, artisanal coffee for
connoisseurs)
Niche Focus
Competitive pricing, premium pricing, or subscription-based models.
Pricing Strategy
Social media campaigns, influencer marketing, local partnerships.
Marketing Strategy
Open more branches, offer franchising, or expand internationally
Expansion Plan