Health Behaviour Flashcards
Principle of least effort
With 2 incentives of similar values, the easiest root will be chosen
Tolman
Principle of least work
Rewards with less effort picked over similar with more effort
Economic of effort
Bias towards short term outcomes
Adaptive for saving resources
Demand law: number goals achieved depends on the cost of motivational resources
Obesogenic environment
Western society = high energy, little nutrient
Mass adverts + prompts
Unhealthy food - cheap + readily available
Construct domains
Beliefs about capabilities Skills Knowledge Intentions Goals Optimism
Effort + automatic behaviour
Dual process models
- Anamalistic, evolutionary; automatic, habitual, unconscious
- Reflective, rational; considers, requires effortful processing
2 component theory of mental resources
Influences our choices of behaviour
As tasks learned SAS -> CS
Supervisory attentional system - when tasks difficult
Contention scheduling - links stimuli to different actions
Motivation + reflection
Motivation gives purpose to behaviour
Health belief model
Theory of planned behaviour
Social cognition theory
Motivation into action
Linked to biological process
Dynamic
Requires self control