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Flashcards in Health belief model Deck (26)
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perceived susceptibility definition:

One's belief of the chances of getting a condition


Perceived Susceptibility Application:

Heighten perceived susceptibility if too low


Perceived Susceptibility example

25% of 15-24 year olds have an STD


Perceived Severity definition:

One's belief of how serious a condition and its consequences are


Perceived Severity application:

Specify and describe consequences of the risk and the condition


Perceived Severity examples

• There are no symptoms most of the time
• You could get cervical cancer
• Could become infertile


Perceived Benefits def

One's belief in the efficacy of the advised action to reduce risk or seriousness of impact


Perceived Benefits application

• Clarify the positive effects to be expected


Perceived Benefits ex:

• Condoms
• Reduce risk of getting an STD
• Not spreading the infection further
• Don’t need prescription, available over the counter


Perceived Barriers def

One's belief in the tangible and psychological costs of the advised behavior


Perceived Barriers application

• Identify and reduce barriers through reassurance, incentives, and assistance


Perceived Barriers ex:

• Different brand and types of condoms that you could try and see what is better
• “ condoms don’t feel good”
• “herpes doesn’t feel good either”


Cues to Action def

Strategies to activate "readiness"


Cues to Action application

• An external event that motivates a person to act
• Provide reminders


Cues to Action ex:

• looked up too, someone you knew that came out and expressed what they had


self efficacy def

Confidence in one's ability to take action


self efficacy application

• Provide training, guidance, skill-building activities and positive reinforcement


self efficacy ex:

• Skill building
• Show how to put on condom the right way


smart objective examples:

By the end of the school year, district health educators will have delivered lessons on assertive communication skills to 90% of youth participants in the middle school HIV prevention curriculum

By year two of the project, LEA staff will have trained 75% of health education teachers in the school district on the selected scientifically based health education curriculum.


non smart objective: *not as specific

Teachers will be trained on the selected scientifically based health education curriculum

90% of youth participants will participate in lessons on assertive communication skills.


process objective:

document and measure the integral steps your organization will take to achieve its goal
• What your program will do, and
• How your program will do it.


example of a process objective:

• Distribute 100 handwashing brochures per day at Minnesota State Fair
• Conduct one community meeting per quarter with North Metro Alliance
• Successfully fulfill 25 technical assistance requests per month


impact objectives

demonstrate how your program or organization has changed participants' attitudes, knowledge, or behavior in the short term. Along with outcome objectives, they show how your program benefits participants.


impact objectives examples:

• Participants will leave the Positive Body Image program with higher levels of self-esteem regarding their own bodies and how they fit into a world of diverse body types
• Participants will leave the Introduction to Vaccination program with changed attitudes regarding vaccination


Outcome objective

help your organization measure quantifiable progress against benchmarks and goals grounded in measurable data
should be "SMART"


Outcome objectives examples

• By 2020, the rate of smoking in the seven-county metro area will decrease by 25%
• By the third year of the grant period, program staff will have trained 80% of school nurses on the selected train-the-trainer curriculum