Help Customers Find You Through Search Flashcards
(18 cards)
What is a bot or crawler?
A program that searches the internet for content
What is the difference between a search query and keywords?
A search query is words entered into search engine by users.
Keywords are words or phrases we choose to target in our ad campaigns.
What is an Algorithm?
Instructions/criteria that a program/platform follows to complete a task.
What is a search algorithm?
Automated process that helps the user answer their search query
What is SEO?
Increasing website visibility
What does SERPs stand for?
Search engine results page
What is an organic search?
Unpaid searches
How do you increase seo for visual search?
Use descriptive file names, alt text, and structured data.
What are 2 seo strategies for bots/crawlers?
- Create a site map (a file that lists the pages on the site) and link related pages.
- Make sure all links work properly.
What is Indexing?
The process search engine uses to organize and store info about web pages and their content. (Found by bots)
What is a seo strategy for index?
Write clear titles and short summaries for each page.
What is are 2 seo strategies for Ranking?
- Use relevant keywords in titles, headers, URLs, and content.
- Create valuable, well structured content.
What on-page factors can improve rank for a website?
- Titles and Meta Titles - it’s short, describes page, and states company name.
- Meta Descriptions - 2 short sentences describing what the page is about and highlights companies name. Use the same keyword or phrase used in the Titles.
- Headings - include a Heading displayed on top of the web page.
- Images - give a descriptive name.
- Content - include words or phrases customers would use in written content.
What are off-page factors to improve rank for a website?
- Backlinks - trusted website that links to yours.
- Social Signals - Social media content’s engagement.
- Brand Mentions - people talking about your brand online.
What technical seo factors help with search engine ranking?
- Website speed
- Mobile friendliness
- Site structure (site maps, proper URL, clean navigation)
- Secure connection (HTTPS)
How do you create good backlinks?
Create great content that is valuable, easy to read, and organized.
How do you determine the performance or success of a seo strategy?
- Conversion rates
- Measure Acquisition - how people find and visit sie
- Track Engagement
How do you measure acquisition?
Track impressions - how often your site shows up in search results.
Track click through rate
