Creating Engaging Content Flashcards
(15 cards)
What are 6 types of content you can create?
- Blogs
- Infographics
- Ebook
- Videos
- Social Media Posts
- Podcasts
What is a blog?
Written content posted on a website.
What is an infographic?
An image with information conveyed through few words, graphs, charts, and such
What are the 4 main purposes of content?
- To Entertain
- To Inspire
- To Educate
- To Convince
How do you plan content?
- First, consider your marketing/ content goals.
- Second, consider your platform.
- Next, match a content type to a purpose
- Lastly, be practical with what you can realistically create and maintain.
When planing content, what are examples of connecting marketing goals to a main purpose?
Example: goal of more followers on socials pair with an entertainment and inspiration purpose.
What is an example of how you can use your marketing goal and choice of a platform to plan content?
Example: for more purchase conversions on a site, you can create “how to” videos (educate), include reviews (inspire), and use blogs all on the site (educate and convince).
Whats an example of matching content type and purpose while planing content?
Example: if the purpose is to educate, the format could be an ebook, infographic, guide, etc.
What are 4 ways to set yourself apart from competition with your content?
- Consistent brand identity
- Content matches mission and values
- Target content to connect with audience
- Talk about usp, our benefits, and how we can help with our customers problems
What are 7 Typical Brand Guidelines?
- Brand attributes
- Brand mission and values
- Tone of voice
- Ways to describe products and services
- Type of images to use
- Fonts and their size
- Examples of perfect content
What kind of reading do online readers prefer?
Shorter and easier reads.
(Short paragraphs, use of headlines, bullet points, etc)
What is TCREI?
An acronym for Effective Promting for AI.
TCREI stands for task, context, references, evaluate, iteration
What are 6 ways to be ethical when creating content?
- Be honest
- Share credit
- Disclose advertisements
- Be conscious of your audience’s ability
- Be inclusive
- Don’t be controversial
7 Digital Marketing Legal Concepts to Know
- GDPR - Rules for collecting and storing people’s data.
- Data Protection and Privacy Laws - keeping people’s information secure.
- Discrimination Laws - avoid making content that discriminates/excludes people.
- Brand and Trademark - don’t use other companies branding/logos without permission.
- Intellectual Property Rights - Don’t use people’s content without permission
- Online Advertising Laws - being honest and transparent in ads.
- Sector Specific Laws - rules for industries like Beauty, Finance, Healthcare, etc.
What should a content calendar look like?
- Have posts that aline with marketing goal
- Have posts for your Customer Persona
- They should have a content purpose that matches the Digital Channel and Persona
- Include content relevent to holidays
- Attach completed work
- Track performance (likes, comments, shares, clicks and conversions, website traffic, sales, etc
