Make Social Media Work For You Flashcards
(34 cards)
What is social share?
When a customer shares a product or service with their followers.
Social Media Marketing is…
Creating, sharing, and promoting content to reach marketing goals.
What is social media engagement?
Interactions audience makes with business/creators on socials.
Explain social media analytics.
collecting, analyzing, and gaining insight from social media data.
What is a social media report?
A doc that gathers and analyzes social media data data over a specific time.
What is a social listening tool?
Software that tracks social media perception.
Ex. Mentions, keywords, feedback..
What is user-generated content (ugc)?
Content created be people that include a brand.
Explain organic UGC.
Unpaid content made by those who like the brand
Explain paid UGC.
Paid content made by others for a brand.
What is influencer marketing?
Marketing using influencers
Influencer-generated content is..
Content made by influencer to promote a brand.
How many followers does a Nano Influencer have? And what are the benefits/use of using them to promote your brand?
- 1k - 10k
- Highly engaged and close relationship with audience.
- Best for smaller budgets.
How many followers does a Micro Influencer have? And what are the benefits/use of using them to promote your brand?
- 10k - 100k
- Wider reach than nano. High engagement and trust with audience.
- best for moderate budget and connecting with niche audience
How many followers does a Macro Influencer have? And what are the benefits/use of using them to promote your brand?
- 100k - 1mil
- boosts brand visibility but has lower engagement.
- best for mass awareness, diverse audiences, and a higher budget.
How many followers does a Mega Influencer or celebrity have? And what are the benefits/use of using them to promote your brand?
- over 1 mil
- massive reach
- best for global campaigns, high visibility promotions, and a substantial budget.
What are the different types of influencer partnerships?
Paid Partnerships - paid collab content that aligns with both our goals and their brand.
Sponsored Content - Creators talk about our product with light guidelines. (Genuine and engaging)
Affiliate Marketing - Links/codes creators are given to earn commission. (trackable)
Product Gifting - Sending free products to influencers
Brand Ambassadorship - influencers/ celebrities represent brand, product, service, etc across socials. (Consistant and long-term)
What is a social media monitoring tool?
Tool that tracks the mentions of brand, competitors, and industry trends across socials.
What is affiliate marketing to a business?
Paying a commission for generated clicks/sales though links or codes given to creators.
What social media site do you use to build and engage with a local community, run targeted ads, and host events/promotions?
When do you use Instagram for marketing?
To promote products and services, share authentic moments, and connect with influencers for collaboration.
What social media site would you use if you want to participate in trends, share creative/Playful content, create effective and authentic storytelling.
TikTok
What social media site would you use to share business insights and case studies, connect with other businesses/professionals, and position brand as industry leader.
When would you use pintrest to market your business?
Share product images or styling tips, create themed boards to inspire, and drive traffic to website.
What social media site do you use when you want to create tutorials, reviews, or shorts for engagement, share brand stories and customer tutorials, and use ads for broader reach.
YouTube
