How to Understand Facebook Insights

Question 1

Metrics

Answer 1

noun

A system of measurement

_{We are developing new online sales metrics.}

_{His presentation contained some key metrics.}

Question 2

The mother of all …

Answer 2

idiom

Emphasizing that something is big, serious or exciting

_{I think I had the mother of all holidays last year.}

_{I think this will be the mother of all concerts.}

Question 3

Algorithm

Answer 3

noun

A set of instructions designed to perform a specific task

_{No one seems to understand YouTube’s algorithms.}

_{It seems that Twitter has updated their algorithm.}

Question 4

Engagement

Answer 4

noun

The fact of someone being involved in something

_{He is showing very little engagement in his work.}

_{We can use these tools to measure customer engagement.}

Question 5

Catchy / Buzzy

Answer 5

adjective

Appealing / exciting

_{We need more catchy copy on this ad.}

_{She created quite a buzzy viral video.}

Question 6

Eyeballs

Answer 6

noun

People watching

_{We need to get more eyeballs on our website.}

_{All eyeballs are on the US election.}

Question 7

Retention

Answer 7

noun

Possessing or controlling something

_{Audience retention is key in our strategy moving forward.}

_{Employee retention is very strong at our firm.}

Question 8

Drop off

Answer 8

noun / verb

The amount becomes less

_{We expect to see a drop off in sales next quarter.}

_{Their clients have been dropping off since last June.}

Question 9

https://www.youtube.com/watch?v=DWV8XkEz-CE