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Business Management: Management Of Marketing > ICT > Flashcards

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What are some of the uses of technology in the marketing?

Emails can be used for market research in order to email customers to get feedback.

The Internet can be used to research competitor pricing so that they can match pricing (competitor pricing).

Social media can be used to advertise products (ATL promotion).

EPOS system can be used to record purchased information using loyalty cards and send out targeted offers (BTL promotion).

Digital signs can used for physical evidence in order to give information about location of products using a digital sign.

App/websites can used to sell products using e-commerce (direct channel of distribution).

Self-service checkouts can be used by customers to scan purchases rather than queuing (process.