Extended Marketing Mix: Process Flashcards Preview

Business Management: Management Of Marketing > Extended Marketing Mix: Process > Flashcards

Flashcards in Extended Marketing Mix: Process Deck (3)
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1

Define process.

This means the producers in the business throughout the transaction including the order of events, the role off staff, the use of technology.

2

How does the process affect the marketing mix?

The ease of use of technology- in store, websites, text message updates, etc.
Waiting times.
Other businesses involved e.g. For deliveries.

3

What are the process' elements of the marketing mix?

Ensure that outlets and call centres are well staffed; this avoids customers having to queue for too long, which can put them off returning.

Offer 'live chat' or 'FAQ' services on the business' website; this reduces the number of customers making queries either on the phone or in person.

Empower customer-facing staff to making decisions: this avoids further waiting as problems or queries do not need to be passed onto management.

Regularly assess processes such as queues or ordering times;this helps the business understand where problems lie and allows them to be addresses.

Introduce the latest technologies to improve processes; technology is generally faster than humans and will speed up processes, e.g. Self-checkouts in supermarkets.