IDEA GENERATION

Question 1

what are 6 idea generation techniques

Answer 1

Biomimicry
Analogy
lifestyle boards
Mood boards
Brainstorming
Mophological analysis

Question 2

what is analogy

Answer 2

an analogy is a comparison between things that have similar features

Question 3

what is lifestyle boards

Answer 3

images representing the ideal lifestyles of the target customers. Including personal and social values, cultural trends, favourite things, tastes.

Question 4

what is mood boards

Answer 4

images which aims to capture the mood of a product which will appeal to the target customer. for example, colours, fabric choices, tones, feelings

Question 5

what is brainstorming

Answer 5

An unhindered free flow of ideas but the session must have ground rules such as everyone has to contribute new ideas

Question 6

3 key stages of brainstorming

Answer 6

1. the problem is stated simply and all group members offer ideas
2. group members are encouraged to offer ideas which are based upon previous ideas
3. all suggestions are welcome, no criticism

Question 7

what is morphological analysis

Answer 7

a table of columns with different themes to contribute to ideas

Question 8

3 key stages of morphological analysis

Answer 8

1. make a table with columns of different options
2. one item from each column is selected at random to describe a possible design
3. the randomly-described design is sketched