Identity and Self Flashcards
(13 cards)
Self-concept
Summarises the beliefs a person holds about their own attributes and how they evaluate the self on these qualities:
- Content, Positivity, Accuracy
Self-esteem
The positivity of a person’s self-concept
Self-construal
The way people construe their sense of self either as independent from others or as interdependent with others
Interdependent self
Individuals define themselves through close relationships with others
Focus on social roles, harmony, connection.
Independent self
Individuals see themselves as unique and separate from others.
Focus on individualism, autonomy, uniqueness
Actual and ideal selves
Actual self: our more realistic appraisal of the qualities we have
Ideal self: Our conception of how we would like to be
Self-congruence theory
Consumers prefer and are more likely to purchase products whose images align with their own self-image – whether their actual self or ideal self.
Looking-Glass Self (Charles Cooley)
Our sense of who we are is influenced by how we think others see and evaluate us
Private self-consciousness
The tendency to think and attend to hidden aspects of the self that are personal in nature (opinions, inner beliefs, inner thoughts, etc)
Public self-consciousness
Tendency to think about self-aspects that are matters of public display, qualities of the self from which impressions are formed in other people’s eyes (appearance, visible to others)
Self-monitoring
An ability to regulate behaviour to accommodate social situations
Symbolic Self-Completion Theory
People who have an incomplete self-definition complete this identity when they acquire and display symbols they also associate with that role
Levels of the Extended Self
Individual: personal possessions
Family: residence and furnishings
Community: neighbourhood or town where you liver
Group: social or other groups
