II. Purposive Communication Flashcards

Evaluating Messages and/or Images of Different Types of Texts Reflecting Different Cultures (39 cards)

1
Q

Application of multiple literacies in one medium

A

Multimodality

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2
Q

Dynamic convergence of two or more communication modes within the same text

A

Multimodal

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3
Q

True or false

In unimodal, all modes are attended to as part of meaning-making.

A

False unimodal -> multimodal

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4
Q

Study of signs and symbols and their use or interpretation

A

Semiotics

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5
Q
The five semiotic systems are the following except:
A. Written or Linguistic
B. Gestural
C. Oral
D. Spatial
E. Visual
F. Gestural
A
C. Oral 
Semiotic systems:
Visual
Spatial
Written or Linguistic
Audio
Gestural
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6
Q

What type of semiotic system is body movement

A

Gestural

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7
Q

Rhythm, volume, pitch

A

Audio

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8
Q

Still and moving images

A

Visual

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9
Q

Use of vocabulary

A

Written or Linguistic

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10
Q

Architectural spaces

A

Spatial

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11
Q

Layout and direction

A

Spatial

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12
Q

Music, spoken language, and written language are examples of multimodal while images and gesture are not multimodal.

A

False. Images, gesture, music, spoken, and written languages are all examples of multimodal.

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13
Q

Which of the following describes cultural sensitivity?
I. Attitude and way of behaving in which you are aware of the cultural differences.
II. Attitude and way of behaving in which you are acknowledging the cultural differences.
III. Crucial for global goals like world peace and economic growth

A I and III only
B II and III only
C I, II, III

A

C all of the above describes cultural sensitivity (Franklin and Mitchell, 1995)

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14
Q

True or false

Cultural sensitivity is essential for effective interpersonal communication.

A

True

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15
Q

Understanding a televised weather forecast is an example of
A Cultural sensitivity
B Multimodality
C Multimedia

A

B Multimodality

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16
Q

True or false

Because a product is widely accepted in a country, it means it will transcend with the global market.

17
Q

Generic structure

18
Q

Sound effects and silence

19
Q

Genre, choices of words, phrases, and sentences

A

Written or Linguistic

20
Q

Gait, demeanor, action sequences, dance acting

21
Q

Conveyed through design of spaces, using choices of its resources

22
Q

facial expression, eye movements​, timing, frequency, ceremony and ritual

23
Q

scale, proximity, boundaries, organisation of objects in a space

24
Q

Conveyed through sound, including choices of music representing different cultures

25
saliency, distance, angles, form, power, involvement/detachment, contrast, lighting, naturalistic/non-naturalistic, camera movement, and subject movement
Visual
26
use of rhythm, speed, stillness and angles
Gestural
27
ambient sounds, noises, alerts, sil​​ence, natural/unnatural sounds
Audio
28
design of the page in a book, a page in a graphic novel or comic, a webpage on the screen, framing of shots in moving image, to the design of a room
Spatial
29
diverse cultural connotations, symbolism and portray different people, cultures and practices
Visual
30
: framing, vectors, symbols, perspective, gaze, point of view, colour
Visual
30
: framing, vectors, symbols, perspective, gaze, point of view, colour
Visual
31
mood, emotion, emphasis, fluency, speed, volume, tempo, pitch, rhythm, pronunciation, intonation, and dialect
Written or linguistic
32
Conveyed through written language via handwriting, the printed page, and the screen
Written or Linguistic
33
True or false | a film text is a less complex multimodal text ​​than a poster
False. less ->more
34
True or false The complexity of the relationships between the various meaning or semiotic systems in a text increases proportionately with the number of modes involved.
True
35
Posture
Gestural
36
Position of layout
Spatial
37
True or false | Multimodality always uses technology.
False
38
True or false | Multimodal texts can be paper-based, live, or digital.
True