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IMC Summary - Guest Lecture Flashcards

1
Q

What are the general trends for media in the future?

A

The future is no longer about digital transformation, but about the transformation of digital.

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2
Q

What are the effects of economical crisis on media?

A

Disrupted supply chains, cost of living, and uncertain job market.

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3
Q

How have recent crises affected media usage and production?

A

Interlocking crises including economical, ecological, socio-political, and individual crises have disrupted supply chains, led to content reduction for newspapers, and caused extreme paper crunch.

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4
Q

What are the effects of ecological crisis on media?

A

Climate change and depletion of resources.

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5
Q

What are the effects of socio-political crisis on media?

A

War, polarisation, growing inequality, and loss of trust in news.

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6
Q

What are the effects of individual crisis on media?

A

Chronic loneliness, identity issues, and anxiety among Gen Z.

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7
Q

What is the impact of recent crises on digital publications?

A

56% of subscribers canceled a subscription in 2023, down from 63% in 2022.

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8
Q

What is the impact of recent crises on newspapers?

A

Content reduction or hard switch to digital due to extreme paper crunch.

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9
Q

What is the concern highlighted by the Edelman Trust Barometer?

A

67% of people worry that journalists and reporters are purposely trying to mislead people by saying things they know are false or gross exaggerations.

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10
Q

What is the level of anxiety among Gen Z according to McKinsey & Company?

A

Gen Z are the most anxious generation to date.

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11
Q

What are some stressors that fuel anxiety for Gen Zers?

A

Unemployment, climate change, technology, and other stressors.

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12
Q

Where do Gen Zers increasingly turn to for mental health resources?

A

Platforms like TikTok.

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13
Q

What initiatives aim to develop more solutions-focused journalism?

A

Solutions Story Tracker and Solutions Journalism Accelerator.

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14
Q

What is the first truly mobile and social generation coming of age?

A

Gen Z

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15
Q

What are some aspects redefining the media for Gen Z?

A

Self-expression, community-building, and mobile technology.

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16
Q

What has been the only device whose adoption rate still increases in the past 5 years?

A

Mobile

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17
Q

What is shaping new media moments for Gen Z?

A

Mobile phones and video apps.

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18
Q

What is the battle for attention and experience related to Gen Z?

A

Curated content, recommendation by experts, and limited catalog.

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18
Q

What are some characteristics of the shift to new platforms for Gen Z?

A

Move away from giant platforms, focus on fostering communities, and possibilities for monetization.

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19
Q

What is the impact of TikTok on other platforms?

A

Other platforms copy TikTok (Meta, Instagram Reels, Twitter…)

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20
Q

What is the main purpose of podcasting for the majority of listeners?

A

To alleviate stress of daily life.

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20
Q

What percentage of GenZ considers personally relevant content more important?

A

67%

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21
Q

What percentage of 18-24 year olds use TikTok?

A

63%

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22
Q

What is the challenge in the growing share of podcasting?

A

Funds/money.

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23
What is the main challenge in the development of immersive technology?
Expertise needed.
24
According to meta, how will media evolve in the future?
To its most natural & immersive form, not flat & mobile but rather always on, lifelike & immersive.
25
What is the prediction about the future of AI and Automation?
Everything can be automated & will be automated.
26
What do more than 75% of news executives consider critical for the success of their business by 2024?
Artificial Intelligence.
27
What is the main focus of AI / Artificial Intelligence?
Link different media processes.
28
What are the three types of AI mentioned?
Artificial Narrow Intelligence (ANI), Artificial General Intelligence (AGI), Artificial Super Intelligence (ASI)
29
What has jumped forward in AI creation?
Generative AI
30
What do users want in terms of their experience with multiple services?
A unified experience and they hate friction.
30
What are some characteristics of Generative AI?
Disruptive, rapidly accelerating, requires new skillsets, and can handle images, text, audio & video.
31
What has the digital era done to the connection between media and distribution?
Blurred the lines and caused an explosion of hybrid formats.
32
According to the Hub Research study, what percentage of users think having access to multiple services via a single device makes the viewing experience better?
91%
33
How can content providers add value?
By bundling content and catering to 'superusers'.
34
What are some key initiatives related to privacy and control?
Initiatives like solid = control & transparency.
35
What is Web 3.0 focused on in terms of monetization?
Possibilities for monetization and NFT (Non-Fungible Token) thriving on digital scarcity, ownership & access.
36
How does blockchain contribute to transparency?
Blockchain provides transparency through decentralization.
37
What is the growing market opportunity in media?
The group of digital seniors is growing, and so is their spending.
38
What to expect when working in media?
Talent is rare, and a wide skillset is needed, more than expertise.
39
What is intersectionality in the context of identity?
Intersectionality refers to how different identity characteristics intersect, such as violence against women of color and the gap between white and black women.
40
How is media studied in cultural studies?
Media is studied as ideological, not reflecting but co-constructing norms, values, and beliefs in society.
41
What is the definition of symbolic annihilation in media?
The absence of representation or underrepresentation of some group of people in media based on race, gender, sexual orientation, etc.
42
How are stereotypes used in social categorization?
To make sense of the world and consolidate social hierarchies.
43
What is the Bechdel test and what does it measure?
It measures the representation of women in media by checking if a film has at least 2 women with a name, who have a conversation with each other about something other than a man.
44
What is the concept of 'reversing stereotypes' in media representation?
It involves countering the original image and presenting positive images to promote difference and diversity as positive.
45
What is the concept of hegemonic masculinity in media representation?
It refers to the cultural ideal and privileged position of masculinity.
45
What is the focus of second wave feminism in relation to media representation?
It is also about symbolic definitions of femininity and increased attention to gender, stereotypes, ideology, and pornography.
46
What is the concept of Pariah femininity in media representation?
Hegemonic masculinity performed by women
47
What is the concept of hegemonic femininity in media representation?
complementary to hegemonic masculinity
48
What is the portrayal of gendered relationships according to the heterosexual script?
Women are objectified as sexual objects for male pleasure, and there is a controlling male character which the audience identifies with and a controlled passive female character which audiences look at.
48
How are women often portrayed in terms of personality and occupations?
As less physically and verbally aggressive, more fearful, polite, frail, romantic, family-oriented, and nurturing.
48
How do gender ideologies shape the production process of popular culture?
By underrepresenting women in key professions across different media industries and promoting male-oriented professional practices.
49
What are common representations of women in news coverage?
Focus on physical appearance, beauty, thinness, sexual appeal, and being judged by their appearance.
50
How is race and ethnicity defined in the context of media production?
Race as a social construction and ethnicity as a cultural concept centered on sharing norms, values, beliefs, cultural symbols, practices, shared history, culture, and language.
51
What are the focuses in terms of negotiating capitalist logic in media production?
Structural aspects, regulatory aspects, and technological aspects such as racialization of technologies
52
What is the dominance in terms of professionals in front of and behind the screen?
Dominance of White professionals in media production.
53
What pressures are experienced by ethnic minority workers in predominantly white media environments?
The pressure to represent minority points of view and the burden of speaking for their communities.
54
How are Black, Asian, Latina, and Native American women often represented in media?
As oversexed fantasy objects, angry, provoking, desexualized, exotic, and sexualized.
55
What stereotypes are associated with the representation of Asian women in media?
Lotus blossom stereotype and Dragon lady stereotype.
55
What needs to be done regarding whiteness in media representation?
Whiteness needs to be made strange.
56
What is the 'Pocahontas Paradox' in media representation?
The representation of Native American women as strong, beautiful, exotic, and sexualized, often in relation to white men.
57
How are black men often represented in media?
As violent, sexually aggressive, stupid, and a threat to white women.
58
How are men of other races often represented in media?
As foreigners, desexualized, effeminate, secretive, villains, lazy, and sexual, exotic, savages or as sidekicks to the white protagonists.
59
What is sexual identity?
The social construction of and identification with a specific sexual orientation (homosexual, lesbian, pansexual, asexual).
60
What does homophobia and -negativity relate to?
It is related to heteronormativity in society at large.
60
What does homonormativity seek?
Inclusion into heteronormative society by granting access to heteronormative institutions without questioning heteronormativity.
61
What is ageism?
Discrimination, stereotypes & prejudice based on (any) age.
62
What is ableism?
People without disability as the 'standard'.
63
What is disableism?
Discrimination toward people with disability.
64
How are working class individuals often represented in media?
As inferior, mocking lifestyle.
65
What do identities as socially constructed reflect in media?
They reflect certain ideologies, particularly of those in charge in creative industries.
66
What does it mean to 'other' certain groups in the media?
To underrepresent or stereotype them.
67
How can media be a force for change in terms of representation?
By challenging stereotypes and providing different well-rounded representations.
68
What is needed to promote diversity in media production?
Diversity in production.

International Media Community (2 decks)

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