Impact Of Commercialisation On Physical Activity And Sport And The Relationship Between Sport And The Media

Question 1

the golden triangle

Answer 1

sport, business, media
advantages:
- increased income to sport for allowing events to be televised
- increased promotion of the sport to gain more fans and increase popularity
- increased sponsorship and income from business sources to pay for advertising
- improved facilities

disadvantages:
- media focus too much on negative aspect of the sport
- media and sponsors can change the nature of sporting acitivties
- sponsorship can increase pressure to win or maintain lucrative contracts

Question 2

impacts of media on the sport

Answer 2

positive
increase profitle of sport
increase participation levels as a result of tv coverage, encouraging others to take it up
more variations of sport developed
generates higher levels of income
increased standards in performeance as well as behavious
negative
loss of control to media
media control location of events and kick off times
inequalities of coverage, more popular sports gain at the expense of minority sports such as squash
demands of media and sponsors negatively impact on high level performers
media can over exaggerate negative events
more breaks in play for adverts

Question 3

impacts of sponsorship and commercial deals

Answer 3

positive
increased availability of professional contracts where performers are able to devote themselves full time to sport
increased funding to pay for access to high quality training and equipment
negative
increased pressure to win and win at all costs attitude to maintain high level prize money
increase in deviant behaviour due to increased pressure to win
performers treated as commodities
inequality of funding means performers in minority sports miss out on funding