Inbound Marketing

Question 1

Inbound marketing

Answer 1

The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. It’s about valuing and empowering these people to reach their goals at any stage in their journey with you.

Question 2

Attract

Answer 2

Drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage.

Question 3

Engage

Answer 3

Presenting insights and solutions that align with their pain points and goals so they are more likely to buy from you.

Question 4

Delight

Answer 4

Providing help and support to empower your customers to find success with their purchase.

Question 5

What is the Hubspot Flywheel?

Answer 5

The flywheel is a business model adopted by HubSpot to illustrate the momentum your organization can gain by prioritizing and delivering exceptional customer experience.

Question 6

What are the forces for the flywheel?

Answer 6

You can spin and build momentum in your flywheel by investing in strategies that acquire and retain customers

Question 7

What slows the flywheel?

Answer 7

Friction. Often the biggest sources of friction for your customers come in the handoffs between teams, so alignment and communication between teams are key to keeping your flywheel spinning.

Question 8

How to attract with inbound marketing?

Answer 8

• Valuable content
• SEO strategy

Question 9

How to engage with inbound marketing?

Answer 9

• Communication (Customer service)
• Build relationships
• Values

Question 10

How to delight with inbound marketing?

Answer 10

• Well-timed chatbots
• Surveys/Feedback
• Social media listening

Question 11

An inbound marketer’s goal is…

Answer 11

To attract new prospects to your company, engage with them at scale, and delight them individually.

Question 12

Attract Tools

Answer 12

Ads, Video, Blogging, Social Media, Content Strategy

Question 13

Engage Tools

Answer 13

Lead flows, Email Marketing, Lead Management, Conversational Bots, Marketing automation

Question 14

Delight Tools

Answer 14

Smart content, Email marketing, conversational inbox, attribution reporting, marketing automation

Question 15

Nine Steps to Creating an Inbound Marketing Plan

Answer 15

• Define your Buyer Personas
• Outline your Marketing Triggers
• Create a List of Keywords
• Set Your Inbound Marketing Goals
• Outline Your Content Strategy
• Design Your Lead Nurturing Process
• Create a Conversion Focused Blogging Strategy
• Implement an Inbound Marketing Platform
• Recruit a Team of Inbound Marketing Experts

Question 16

What is a Buyer Persona?

Answer 16

they are a fictional representation of your ideal customers

Question 17

What are Marketing Triggers?

Answer 17

the events and pain points that cause users to search for information about your product, service or industry

Question 18

What are Keywords?

Answer 18

keywords and phrases in your web content that make it possible for people to find your site via search engines.

Question 19

Keyword research allows you to see?

Answer 19

the estimated search volume by location, how difficult it is to rank for certain keywords and estimate of the cost of purchasing search traffic through pay-per-click advertising

Question 20

What do you want most from your target keywords?

Answer 20

relatively high monthly search volume and a medium to low competition level

Question 21

Google’s Keyword Planner

Answer 21

is a great resource to quickly generate a list of relevant keywords and identify search terms that are in your sweet spot of competition and search volume.

Question 22

SMART means?

Answer 22

specific, measurable, attainable, relevant and timely.

Question 23

What is Marketing Grader?

Answer 23

his tool reveals how your site stacks up against the competition in terms of filling the top-of-funnel with qualified leads and nurturing them into customers.

Question 24

Top-of-funnel Awareness:

Answer 24

leads at the top of funnel are typically searching for general information about a subject. Social media, blog posts, videos, infographics and SlideShare presentations are all examples of top-of-funnel content that can easily spread amongst a large audience.

Question 25

Middle-of-funnel Evaluation:

Answer 25

leads in the middle of funnel need to be introduced to your brand and learn what it is like to do business with you. randed webinars, case studies, free samples, catalogs, FAQ sheets, spec sheets or brochures can be used to effectively introduce your brand while providing value to the viewer.

Question 26

Bottom-of-funnel Purchase Decision:

Answer 26

leads at the bottom of funnel are most often looking for information that communicates the functionality and benefits of your product/service. free trial, a live product demo, a discount or a complimentary assessment, consultation or estimate.

Question 27

What is a lead nurturing process?

Answer 27

Email automation gives leads a little nudge or reminder that you have valuable content available at their disposal. This encourages leads to re-engage with your content and move further down the inbound funnel.

Question 28

Conversion focused blogging strategies

Answer 28

are designed to attract highly relevant traffic to your website with the goal of converting traffic into qualified leads.

Question 29

Recruit a Team of Inbound Marketing Experts

Answer 29

Inbound marketing strategy
Copywriting
Blogging
Web analytics / data analysis
Front & back end web development
Web design
Search engine optimization
Pay-per-click marketing
Conversion rate optimization
Email marketing
Social media / community management
Project management

Question 30

Inbound Marketing

Answer 30

The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. It’s about valuing and empowering these people to reach their goals at any stage in their journey with you.