influence of culture and media on gender roles Flashcards
(18 cards)
support for influence of culture
mead, buss, munroe and munroe
what does mead support
influence of culture
what does buss support
influence of culture
what does munroe and munroe support
influence of culture
describe mead
researched tribal groups in new guinea. found that the arapesh were gentle and responsive (female gender roles). the mundugumor were aggressive and hostile (male gender roles). the tchambuli women were dominant and organised village life while tchambuli men were passive and considered ‘decorative’ (reverse of western stereotypes).
describe buss
found consistent patterns in mate preferences in 37 countries across all continents. in all cultures, women looked for men with wealth and resources, while men looked for young and attractive women.
describe munroe and munroe
found that in most societies, division of labour is organised with gender roles, with men being the breadwinners, and women the nurturers.
contradictory evidence for influence of culture
freeman
what does freeman contradict
influence of culture
describe freeman
replicated mead’s research on samoan people and argued that mead’s findings were flawed as she was misled by her participants, and she had been influenced by her preconceptions
support for influence of media
furnham and farragher, mcghee and frueh
what does furnham and farragher support
influence of media
what does mcghee and frueh support
influence of media
describe furnham and farragher
studied tv adverts and found that men are more likely to be shown in autonomous roles within a professional environment. meanwhile, women were show in familial roles within domestic settings.
describe mcghee and frueh
found that children with more exposure to the media display more gender-stereotypical behaviour and attitudes.
contradictory evidence for influence of media
pingree
what does pingree contradict
influence of media
pingree
found that when pre-adolescent boys were shown tv adverts of women in non-stereotypical roles, the boys backlashed, and displayed more stereotypical behaviour.