Insights and Analytics (14%) - Email Campaign Metrics

Question 1

What does Send Performance in Email Tracking display?

Answer 1

Displays the delivery rate, total delivered and various bounce statistics

Question 2

What does Open Performance in Email Tracking show?

Answer 2

Shows open rate, total opens, and unique opens

Question 3

What does Inbox Activity in Email Tracking compare?

Answer 3

Compares total vs. unique metrics for opens, clicks, forwards, surveys, and unsubscribes

Question 4

What does Unengaged Subscribers in Email Tracking highlight?

Answer 4

Highlights the number of recipients who did not perform a specific action.

Question 5

What does Forward to a Friend Activity in Email Tracking include?

Answer 5

Includes statistics regarding how many subscribers forwarded emails to friends.

Question 6

What does the Unengaged Subscribers section focus on?

Answer 6

The Unengaged Subscribers section focuses specifically on unique actions that were not taken. ie:
Did not click
Did not open.

Question 7

Where can Tracking Data be found in Email Studio?

Answer 7

Tracking Data can be found in Email Studio under the Tracking Tab

Question 8

What does Tracking Data in Email Studio show>

Answer 8

Data Tracking allows you to view important elements like Email Opens, Clicks, and Unsubscribes.

Question 9

What does the Forward to a Friend Activity section show in Email Studio track?

Answer 9

The number of email forwards and the number of new subscribers generated by each forward.

Question 10

How are the Email Tracking Metrics broken down in Email Studio Tracking?

Answer 10

Email Tracking Metrics are broken down into sections based on Send Performance, Open Performance, Inbox Activity, Unengaged Subscribers, and Forward to a Friend Activity.

Question 11

What does Delivery Rate measure?

Answer 11

Measures delivered emails compared to sent emails, displayed as a percentage.

Question 12

What does Total Bounces show?

Answer 12

The total number of Hard Bounces, Soft Bounces, and Block Bounces.

Question 13

What is a Hard Bounce?

Answer 13

Emails that bounce due to PERMANENT conditions such as user unknown or domain not found.

Question 14

What is a Soft Bounce?

Answer 14

Emails rejected by server due to a potentially SHORT-TERM condition, such as a full inbox, disabled settings, or not accepting mail.

Question 15

What is a Block Bounce?

Answer 15

Emails rejected by the server because they lack authentication or are blocked by a blocklist. (After a block bounce is received, the next email will be sent to the subscriber again).

Question 16

What does Delivered measured?

Answer 16

Emails that are successfully delivered to the recipient’s inbox.

Question 17

What does Open Rate measure?

Answer 17

The number of email opens divided by the total number of emails delivered, displayed as a percentage.

Question 18

What does Total Opens count?

Answer 18

Counts the number of times it has been opens, regardless of how many subscribers generated the opens.

Question 19

What does Unique Opens measure?

Answer 19

Measures how many Subscribers opened your Email, regardless of how many times they did it.

Question 20

What does the ‘A/B Test Summary’ Report summarise?

Answer 20

Summarises and compares one or more A/B test campaigns for the date range you specify

Question 21

What does the ‘Account Send Summary’ Report provide?

Answer 21

Provides a list of all possible response counts or rates for an account, sorted by send.

Question 22

What does the ‘Attribute by Tracking Event’ Report provide?

Answer 22

Provides an overview of how your subscribers responded to a particular email send based on a specific tracking event.

Question 23

What does the ‘Campaign Email Job Tracking Summary’ Report provide?

Answer 23

Provide emails tracking data for each job sent under the selected campaign

Question 24

What does the ‘Campaign Email Tracking Summary’ Report show?

Answer 24

Quickly view the tracking statistics of your campaign’s emails sent in multiple jobs

Question 25

What does the 'Carrier Deactivation Summary' Report verify?

Answer 25

Verifies the accuracy of the opt-out process as well as to identify potential customer to retarget for SMS opt-in

Question 26

What does the 'Conversion Tracking Statistics' Report provide?

Answer 26

Provides an overview of all conversion activity across all your email campaigns

Question 27

What does the 'Email Message Frequency' Report count ?

Answer 27

The number of customers who received more than one email message during a given period

Question 28

What does the 'Email Performance by Attribute' Report provide ?

Answer 28

Provides a way to evaluate email send results based on subscriber attributes and preferences.

Question 29

What does the 'Email Performance by Domain' Report compare?

Answer 29

Compares email send results for each domain sent to.

Question 30

What does the 'Email Performance by List' Report asses?

Answer 30

Assess response, bounce, and click-through rates for each list or group

Question 31

What does the 'Email Performance for All Domains' Report evaluate?

Answer 31

Evaluate the results for each domain for a single email send

Question 32

What does the 'Email Performance Over Time' Report display?

Answer 32

Displays data for all sends during a specific period

Question 33

What does the 'Email Send' Report show?

Answer 33

Shows how many emails have been sent from each account within a specified time frame

Question 34

What does the 'Email Sends by User' Report show?

Answer 34

Shows how many emails were sent by each account user during the specified date range

Question 35

What does the 'Email Send Performance by Audience Builder Segment' Report show?

Answer 35

Data on send performance is displayed by audience segment

Question 36

What does the 'Forwarding Activity Details' Report contain?

Answer 36

Contains information about the emails that are forwarded from subscribers to others

Question 37

What does the 'Impression Tracking by Job' Report provide?

Answer 37

Provides a count one the number of times the content area has been sent

Question 38

What does the 'Impression Tracking for Triggered Send by Period' Report display?

Answer 38

Displays impression performance for triggered sends over a specified time period.

Question 39

What does the 'List Demographics' Report provide?

Answer 39

Provides a breakdown of subscribers by status, domain, and subscription tool for your lists.

Question 40

What does the 'List Performance Over Time' Report evaluate?

Answer 40

Evaluates how well lists perform over time and across multiple sends

Question 41

What does the 'List Size Over Time' Report provide?

Answer 41

Provides statistics about subscribers on a list over time

Question 42

What is the 'Multi-Campaign Tracking Summary' Report ?

Answer 42

This report can be used to compare the performance of multiple email campaigns at the same time

Question 43

What does the 'Recent Email Sends Summary' Report provide?

Answer 43

Provides an overview of recent account activity

Question 44

What does the 'Region Performance for Triggered Sends Over Time' Report analyse ?

Answer 44

Analyses performance of one section of content across multiple triggered sends over time

Question 45

What does the 'Region Performance Over Time' Report show?

Answer 45

Shows the performance of a section of content across multiple jobs over a period of time

Question 46

What does the 'Response Trend Analysis for Email Send' Report summarise?

Answer 46

Summarises how an email send has performed over time.

Question 47

What does the 'Send Classification by Email Tracking' Report compare?

Answer 47

Compares transactional and commercial send performance data

Question 48

What does the 'Sendable Data Extension Demographics' Report chart?

Answer 48

Charts subscriber status breakdown and top-level overview of which domains are best represented

Question 49

What does the 'Sendable Data Extension Performance Over Time' Report provide?

Answer 49

Provides an overview of the change over time in a sendable data extension

Question 50

What does the 'Single Email Performance by Device' Report show?

Answer 50

Shows email open and click activity on mobile and desktop devices. THIS IS THE ONLY REPORT TO SPLIT MOBILE / DESKTOP.

Question 51

What does the 'Spam Complaints Over Time' Report provide?

Answer 51

Provides information about spam complains received in the past

Question 52

What does the 'Subscriber Engagement' Report analyse?

Answer 52

Analyses how engaged the subscribers are by using the number of emails sent to each subscriber over a specified time, and the number of emails the subscriber has opened or clicked.

Question 53

What does the 'Subscriber Most Recent Activity' Report detail?

Answer 53

Details the most recent open and click activity of all subscribers

Question 54

What does the 'Subscribers Not Sent to' Report display?

Answer 54

Displays a list of subscribers who have not received an email during a specified period of time.

Question 55

What does the 'Triggered Sends Tracking' Report display?

Answer 55

Displays detailed tracking information for a single triggered send over a specified period of time.