Interventions and Public Health Campaigns Flashcards
(20 cards)
What is a public health campaign?
A strategy to raise awareness and promote health-related behaviours across a population.
Name the three types of prevention interventions.
Universal, Selective, and Indicated.
What is the main aim of universal interventions?
To target the entire population, regardless of individual risk levels.
How do selective interventions differ from universal ones?
They target specific high-risk groups rather than everyone.
What makes indicated interventions unique?
They are aimed at individuals already showing early signs of a problem.
Name two advantages of public health campaigns.
Wide population reach and the potential to change social norms.
List two common disadvantages of public health campaigns.
- Difficult to evaluate effectiveness
- may not reach all demographics equally.
Why is individualisation a challenge for public health campaigns?
Because they often provide general messaging, which may not be effective for specific individual circumstances.
According to NHS Health Development Agency (2004), what are three effective ways to change behaviour?
- Increase awareness
- shift attitudes
- change social norms.
What role do community advocates play in public health interventions?
- They promote local engagement
- increase the cultural relevance of health messaging.
Why is providing behavioural skills training important?
It helps people develop the ability and confidence to enact change (e.g., self-efficacy).
What is the benefit of targeting peer norms in campaigns?
It aligns behaviour change with group expectations, increasing motivation.
What are the three components of the Theory of Planned Behaviour (Ajzen, 1991)?
- Attitudes
- Subjective norms
- Perceived behavioural control.
What is the central predictor of behaviour in the Theory of Planned Behaviour?
The intention to perform the behaviour.
According to the Theory of Normative Social Behaviour, what are descriptive norms?
Beliefs about how commonly a behaviour is practiced by others.
What are injunctive norms?
Beliefs about what behaviours are socially approved or expected by others.
What was the main aim of the Think! seatbelt campaigns?
To reduce road deaths and serious injuries by promoting seatbelt use.
Which groups were specifically targeted in the Think! campaign?
- Young people
- rear-seat passengers
- men
- short-journey drivers.
Name one psychological technique used in the Think! campaigns.
- Emotive messaging
- Appealing to social norms.
What are confounding variables, and why are they important in evaluating campaigns?
- External factors that could influence outcomes
- Making it hard to attribute change directly to the campaign.
