Into To NPD

Question 1

Gate

Answer 1

Key points where decisions must be made after each step

Question 2

5 Stages of Stage Gate

Answer 2

Opportunity
ConceptGeneration
Concept Evaluation
Production
Launch

Question 3

3 stages of opportunity identification

Answer 3

Ongoing market planning
Ongoing corporate planning
Special opportunity planning

Question 4

4 types of concept generation

Answer 4

Brain storm
Mind map
Scribble say slap
Cluster vote

Question 5

Why NPD is important?

Answer 5

Reduction of risk
Better management of resources
Focus on necessary changes
Repeatability of development

Question 6

Necessities for successful NPD

Answer 6

Communication across the whole company
Broad us do resources
Good communication
Creative liaison between marketing and technical
Clearly understood objectives

Question 7

Marketing mix

Answer 7

Specific collection of actions and associated instruments employed by an organisation to stimulate acceptance of its ideas products and services

Question 8

4 P’s

Answer 8

Product
Place
Person
Promotion

Question 9

Company perspective

Answer 9

A basic functional product to which it has added packaging aesthetics brand pice and advertising to give a total company product

Question 10

Consumer perspective

Answer 10

A bundle of benefits relating to its tangible + untanginle attributes to their wants needs and behaviours