Italy - Friuli

Question 1

What are the two main growers organisations for high quality wines?

Answer 1

• Consorzio Tutela Vini Collio
• Consorzio Tutela Vini Friuli Colli Orientali e Ramandolo, which oversees four DOC(G)s:
- Colli Orientali del Friuli
- Ramandolo
- Picolit
- Rosazzo

Question 2

Where do Friulian wines tend to prove popular?

Answer 2

The Italian restaurant and specialist retail market. Especially successful in national wine competitions, such as the Gambero Rosso.

Question 3

What is the state of exports?

Answer 3

Grew by 55% value from 2013-18, partly but not exclusively due to the growth of Pinot Grigio and Prosecco.

Question 4

What style of wine is increased focus being put on promoting? Why is the region looking to change?

Answer 4

White wines are the speciality, but increased focus is being placed on promoting red wines, especially the native varieties such as Refosco.
Partly because other northern Italian regions, especially Trentino-Alto Adige, have entered the market for clean, modern, well made white wines, often at a lower price.
Competition at the lower end has also come from inexpensive P Grigio grown across Italy and in Eastern Europe where costs can be lower.