KSI Flashcards
What are KSIs 4 main income streams
youtube, prime, boxing, music
In 2022, how many subscribers and views did he have across all platforms
24 million subscribers and 6 billion views
What do influencers rely heavily on? An example of how they show this
Relatability and authenticity
Mistakes are deliberailty left in to make the creator seem more authentic. Intimate and unprofessioanl settings such as a bedroom are used so we interpret the controversial topics stated as humorous and not to be taken seriously
In “2 Blacks vs the world” how does KSIs behaviour become acceptable
Talking to his brother can be seen as not talking to mainstream media.
Being invited into his bedroom breaks the 4th wall. The audience understands that things said are spoken in the heat of the moment and arent intended to cause harm.
How do youtubers such as KSI maximise reward and minimise risk
continue to produce content that aids him to come across relatable and authentic. This keeps deals and sponsorships lucrative
Also released 2 albums and signed to Atlantic records which are a large mainstream company that are owned by a conglomerate
What does a parasocial relationship mean
The relationship that an audience creates with a person who doesnt know they exist, this is vital to the youtube industry.
Results in a large fan base,which develop their profit and power. Also keeps sponsorships and deals afloat.
What is bogles theory
representations of black people in media fell into the categories of : Toms, Coons, Mulattoes, Mammies and Bucks. All are negative archetypes ( the original version of something)
Coons
inarticulate, chronically idle(lazy) , caricature, exaggerated negative codes, good at dancing and entertaining, used as comedic relief, ridiculed by others, dehumanised, simple minded
In the “Sidemen goes back to school” , how is the coon achetype shown
“is this a wig” is dehumanising and treats the person as an animal.
Other’d in this way which is also done through him not wearing shoes and being made to write his name up on the board. Creates inequality of power which is used as a point of power, showing he’s being ridiculed and laughed “at ‘’ rather than “with”
Why does KSI portray himself as a coon (include statistsics of sidemen go back to school)
(43m views, 900k likes, 44k comments)
It is profitable for KSI to portray himself in this way.
Why has KSI changed how he presents himself
In order to appeal to a more mainstream, potentially older, audience. Comments on his videos are nostalgic as audiences have grown up, meaning it’s difficult for him to mature and grow into a new personality when his fans want old type of content
Why are stereotypes used
Stereotypes are used, because it’s easier to communicate your meaning quickly. Familiar to a large audience.
What are colonial discourses
the historical way that people are spoken about during and after a period of colonisation . The way formally colonised people were spoken about during that rule, and how those ways of speaking have filtered into modern beliefs about that group.
Bucks
powerful, hypersexual, rude, athletic, unintelligent, uneducated, threatening however not to be taken seriously
When did the coon and buck achetype develop and why do they exist
The coon and the buck are both archetypes that developed during slavery in america. We can argue both archetypes exist because of colonial discourses
These stereotypes exist because of the inequalities of power between social, racial and gender groups
They developed as a way of controlling the slave population and endured after slavery as a way of reinforcing the old status quo
