media language Flashcards
Which theorists are for media langauge
Hall, Todorov, Barthes, Neale, Levi-Strauss, Baudrillard
Hall (media language)
The message the producer wants you to understand?
How meaning is encoded using colour, symbolism, editing and sound?
What can impact how an audinece decodes?
Todorov (media language)
Linear or non linear?(and the impact of this)
Narrative arc showing equilibrium, disequilibrium and resolution
Cliffhangers
Dream sequence and how theyre connoted?
Ideologies of producer from how the product ends
Barthes (media language)
Whats symbolised/connoted? (and interpretation)
Colour and meaning
Referential codes and intertextuality
Neale (media language)
Genre, Subgenre, hybridisation?
Why producer chose recognisable codes and what this says to the audience?
(Economic Context) Is this genre used because its popular with the audience?
Do actors/stars represent a particular genre? Does it attract an existing audience?
Levi Strauss (media language)
Is the binary (in)visible? what does this signify?
What is the binary established in the product?
What does the presentation of the binary say about the values of the producer?
Are we positioned to agree with one side of the binary?
Is there a lack of binaries?
Baudrillard (media language)
Distortion, exaggeration, nostalgia, slowing or speeding up time?
Have the boundaries between real and fake been broken?
Can the audience tell the real from fake?
Do the audience accept the fake as reality?
Does it break the 4th wall?
Camera work
Zoom, Tracking, Panning, CU LS ELS ECU MS, low/high/birds eye view, canted angle, crane/drone shot, handheld
Editing
Jumpcut, Graphic match, Transitions, Ellipsis, Intertile cards, changes to colour, slow motion, speed up
Mise en Scene
Location/set, costume, performers (gesture, postures, positions in frame, anchorage), props, high key/naturalistic/low key lighting, chiaroscuro
Sound
Diegetic, non diegetic, jingles or motifs, sound bridging, sound effects, foley sound, dialogue, ducking, silence
