Womens Realm audience Flashcards
How does WR show gerbners cultivation theory
‘May I help you?’ - repeated every week
cover lines and topics all typical feminine and housewife traits eg homemaking
stereotypes of how women should look as well as behave eg bottled beauty, images of beautified women.
How does WR show halls reception theory (dominant, negotiated, oppositional)
preferred reading- sunday cook instructs the woman on how to behave in order to be the perfect wife/mother-withholds patriarchy
negotiated reading-may i help you- 15 year old asking for advice about sex -young women starting to ask these usually frowned upon qs but still trust WR
oppositional reading-feminists may oppose WR-is a traditional, conservative magazine with heternormative values-
How does WR show jenkins fandom theory
Fans are active participants in the production and circulation
of media -e.g may i help you? page
Fans appropriate texts (textual poaching) in ways not intended by the producers
Fans construct their identities from media texts - the perfect housewife to look up to and model yourself against
How does WR show stages of the hierachy of needs
self esteem needs - WR teaches how to be the best homemaker
belonging needs - WR will make the woman loved and accepted by her appreciative family
self actualisation - audience believes they will become the best version of themselves through reading WR
