L9-15 research methods Flashcards

(31 cards)

1
Q

what are the three levels of measurement

A
  • ordinal
  • nominal
  • interval
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2
Q

what is ordinal data and what central tendancy measure/s uses it

A

a numerical scale that can be ordered but the units are not of an equal precise size

median and range

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3
Q

what is nominal data and what measure of central tendancy uses it

A

data seperated into a set number of categories

mode

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4
Q

what is interval data and what measure of central tendancy does it use

A

standardised scale with equal, precisely defined scales

mean and standard deviation

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5
Q

what are tables used for

A

for ‘raw data’ which are measurements collected in a research study - numbers before any descriptive statistics have been carried out

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6
Q

when are barcharts used and what are their characteristics

A

mainly for nominal data
- there should be gaps between bars to show te lack of continuity

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7
Q

what are scattergrams used for

A

correlations (relatioships)

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8
Q

what are histograms used for and their features

A

continuous data
- bars touch each other
- the y axis represents the requency within each interval

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9
Q

what are line graphs used for

A

conitinous data

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10
Q

features of normal distribution graph

A

classic bell shaped curve
mean, median ad mode are all in the extact mid-point
distribution is symmetrical around the mid-point
dispersion of scores either side of mid-point is consistent and can be epressed in standard deviations

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11
Q

positively skewed disribution features

A

most of the scroes are bunched towards the left
mode - median - mean

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12
Q

negatively skewed disributions

A

when most of the scores are bunched towards the right
mean is always lower than mode
mean- median - mode

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13
Q

what is inferential statistics

A

the formal purpose of statistical testing (IS) is to determine the likelihood that the effect/difference/relationship/association found in the study is due to chance
this increases the scientific credibility and objectivity of research and allows the researcher to determine whether the null hypothesis should be accepted or rejected

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14
Q

what is the usual significance level

A

p<0.05
meaning the probability that the observed effect occured by chance is less than 5%

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15
Q

what is the difference between a one-tailed and a two-tailed test

A

one tailed test is a directional hypothesis
two tailed test is a non-directional hypothesis

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16
Q

when is the sign test used

A
  1. researchers are looking for a difference between their conditions
  2. a related design (repeated measures or matched pairs) has been used
  3. the level of measurement in the study is nominal data
17
Q

how to carry out a sign test steps

A
  1. identify categories
  2. calculate number of participants in each category
  3. asssign the category when there is no difference a 0 sign, these participants are then removed from the rest of the test
  4. assign one of the other two cateogries a + sign and the other a - sign
  5. out of the + and - sign cateogries, identify the category with the smallest number. This number is S.
  6. S is our calculated number
18
Q

what three steps are used to determine which statistical test is needed

A
  1. level of measurement
  2. is the study a test of difference, correlation or association
  3. experimental design
19
Q

what are variables when testing for correlation relationship

A

both variables are ordinal or interval

20
Q

what variables when testing for association relationship

A

where both variables are nominal

21
Q

what is a parametric test

A

more poweful and robust than other tests.
- data must be at an interval level
- participants must be drawn from a normall distributed sample within the population
- there must be homogeneity of variance meaning standard deviations of conditions must be similar

22
Q

how to check for a type 1 error

A
  1. keep the tailed test and N the same
  2. change the significant level to the smallest one you can –> go as far to the right of the critical values table as you can
  3. chek if the calculated value is still significant or not
  4. if it is you can be confident you haven’t made a type 1 error. It it’s not, you likely have made a type 1 error
23
Q

what is a type 1 error

A

when the null hypothesis is rejcted and the alternative hypothesis is accepted when the null hypothesis is true i.e. saying a result is significant when it is due to chance.
often called error of optimists. occurs when the significants level is too lenient

24
Q

what is a type 2 error

A

this is when the null hypothesis is accepted but should have been rejected because the alternative hypothesis is ‘true’ .
Often called the error of pessimists. Occurs when the signifinance level is too stringent.

25
how to design good questionnaires
Analysis - questions need to be written so that they are easy to analyse Bias - questions should be free of bias Clarity - questions should be clear and unambiguous
26
Strengths of questionnaires
- cost effective as they gather large amounts of data quickly cos they can be distributed to large numbers of people - can be completed without the researcher being present - data produced is usually straight forward to analyse
27
weaknesses of questionnaires
Reponses may not always be truthful <-- demand charactersitic reponse bias
28
Strengths of structured interveiws
- straightfoward to replicate - reduces differences between interviewers
29
weaknesses of strcutured interviews
- not possible for researchers to deviate from the topic or explain their questions <-- limites richness of data collected
30
strenths of unstructured interviews
- interviewer can follow up points as they airse and is much more likely to gain insight
31
weaknesses of unstrctured interviews
- increased risk of interviewer bias - analysis of data is less straightforward <-- conclusoins more difficult to draw - risk that interviewees may lie for social desirability