Lecture 1 - What are attitudes? Flashcards
Give 3 definitions of what an attitude is by three different people.
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Why are attitudes important in the real world? Give 4 examples.
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Describe the difference between explicit and implicit attitude measures.
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Give 3 different methods of explicit attitude measurement.
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What are some limitations of explicit attitude measures.
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Give 3 different methods of implicit attitude measurement.
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What re some typical issues of attitude measurements.
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List 4 characteristics of strong attitudes.
Strong attitudes are more:
- stable over time
- resistant to change
- likely to influence information processing
- likely to guide behaviour
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Understand?
What are the three main properties of attitudes.
The “three witches of attitude”
- Content
- Structure
- Function
Describe, including studies, the content property of attitudes.
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Describe, including studies, the structure property of attitudes.
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Describe, including studies, the structure function of attitudes.
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Understand?
