Lecture 11 Flashcards
Pretest preproduction draft materials with
members of the intended audience to
accomplish the following…
-Assess comprehensibility
-Identify strong and weak points
-Determine personal relevance
-Gauge confusing, sensitive, or controversial
elements
Does the intended audience understand
the message?
Assess
comprehensibility
What parts of the materials are doing
their job best—for example, attract
attention, inform, or motivate to act?
What parts are not doing their jobs?
Identify strong and
weak points
Does the intended audience identify
with the materials?
Determine
personal relevance
Does the treatment of particular topics
make the intended audience
uncomfortable?
Gauge confusing, sensitive, or
controversial elements
Steps in Conducting Materials Pretests
- Determine test objectives.
- Choose methods.
3.Secure vendors, facilities, and moderators or interviewers (if required). - Identify, screen, and recruit respondents.
- Draft test instruments (discussion guides, questionnaires).
- Conduct pretesting.
- Analyze results.
- Make the best use of results.
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we do not write specific objectives to provide a clear understanding of what you want to learn
from whom.
Determine test objectives
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Pretesting can also help to answer
questions about alternate ways to present
information, questionable inclusions or
depictions, and reviewer conflicts
regarding content, format, and
appearance
Determine test objectives
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3 types of testing
- Concept testing with intended-
audience members - Pretesting with intended-audience
members - Other assessment methods
- Focus groups
- In-depth interviews
methods to use to test materials
Concept testing
with intended-
audience members
- Self-administered surveys/
questionnaires - Interviewer-administered surveys/questionnaires
- Theater testing (large groups
- respond to messages via questionnaire or electronic)
- Observational studies
Pretesting with
intended-audience
members
- Readability assessments
- Expert/gatekeeper review
Other assessment
methods
Providing Guidance to Reviewers by?
Send memos to reviewers with each set of materials.
What does the memo contain?
- The purpose, objectives, and intended audience for the materials
- A history of how and why the product was developed and who has already contributed to or reviewed it
- Questions to answer, specific points to check, or issues
for reviewer to address - Instructions and worksheets to help focus their input
- Focus on sections related to their expertise
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Pretesting findings can be used to solve
problems, plan programs, develop materials, or
refine materials or messages
Making the Best Use of Pretest Results
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