Lecture 2 Flashcards
What is motive development
The decision of purchasing something we want or need
What is information gathering
Reviews and blogs from items to give more detail about a good/service
What is proposition evaluation
Other alternative options/substitute goods.
What is aquisition/ purchase
This is a routine purchase or a one off purchase
What is re evaluation
The thought of regret or happiness after buying an item or service
What is market segmentation
Splitting the consumers into different categories.
What are different types of segmentation
Geoghraphic
Psychographic (Social)
Behavioural
Demographic.
What are the benefits of segmentation.
Pinpoint a target market
Avoid waste
Helps understand consumers
Easier to predict people easier
What affects consumer behaviour
Social-cultural level
Personal/Interpersonal level
Individual level
