Lecture 3

Question 1

What is the difference between market research and marketing research?

Answer 1

Market research involevs the understanding of the components that make up the market.
Marketing research is the collection and research of data to help aid marketing research decisions.

Question 2

What is the role of marketing research?

Answer 2

Customer Groups
Marketing mix
Providing Information
Marketing Decision
External factors
Assessing information needs

Question 3

What does marketing research show?

Answer 3

Promotion
product
Sales
Customers
Market Environment
Distribution

Question 4

What is primary research?

Answer 4

This is the collection of data that is done by yourself

Question 5

What is Secondary research?

Answer 5

This is the collection of data that is done by external sources and other companies.