Lecture 2 - Social Media Interventions

Question 1

Social media intervention

Answer 1

Internet based intervention strategy that exploits the affordances (functions) of social media platforms to produce a change in behaviour / improvement of situations

Question 2

Benefits of social media interventions

Answer 2

1. Increase interaction with others
2. More tailored, available, shared information
3. Increased accessibility and widen access
4. Public health surveillance
5. Peer/Social/ Emotional support
6. Potential influence to health policy

Question 3

limitations of social media interactions

Answer 3

lack of reliability of information
privacy, confidentiality, data security issues
information overload
self-report
self-selection (rather than through randomisation)
high participant dropout rate

Question 4

Validity

Answer 4

how likely an approximation of causal relation is true or false

Question 5

4 types of validity (Tengstedt et al. 2018)

Answer 5

Statistical conclusion

internal

constructed

external

Question 6

Statistical conclusion validity

Answer 6

2 types of mistakes

suggesting that an intervention –> has an effect when it does not

suggesting that an intervention –> has no effect when it does

Question 7

Internal validity

Answer 7

cause and effect validity

Question 8

Constructed validity

Answer 8

confounding

Question 9

External validity

Answer 9

whether relationship between variables can be generalised to other groups of people, time perspectives, setting

Question 10

How to choose a social platform

Answer 10

target group

functionality of different social media platforms

individual identity

group identity

cognitive load

interactivity

availability (presence)

Question 11

Target group

Answer 11

generational difference in social media in frequency and preferred platforms

gender differences on social media in type of information searched up

sub-target population may need to be addressed by different methods

Question 12

Functionality of different social media platforms

Question 13

individual identity

Answer 13

Extent to which social media interventions require users to reveal their identity

high identity

low identity

Question 14

Group identity

Answer 14

extent to which social media interventions allow users to identify themselves with a group or with each other

Question 15

Benefits of group identity

Answer 15

peer-to-peer communication; social support

sense of belonging

network informed association

Question 16

Cognitive load

Answer 16

The extent to which social media interventions require cognitive investments from users

Question 17

Cognitive load is determined by;

Answer 17

complexity of information

modality of information

required input from users

Question 18

Interactivity

Answer 18

The extent to which users can;

give feedback

start a conversation

generate content

Question 19

Availability (Presence)

Answer 19

The extent to which users can see someone is online

sense of connectivity in real time