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Flashcards in Lecture 3 Deck (10)
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1

What is the purpose of a good design?

• Connect with the user’s sensibilities

2

What are some elements of design?

• Colour
• Texture
• Imagery and Iconography
• Scale
• Depth and Dimension
• Animation
• Variability
• Typography

3

What are some purposes of color in a design?

-appeals to emotions
-conveys meaning
-helps create associations
-can direct a user through a layout

4

Why use texture in a design?

• Texture is used to enhance a
design
• e.g., tactile experience
• Intentional or not, every design
has texture
• e.g., type, images, illustrations

5

Why us imagery and iconography?

• Users do not read, they scan
• The choice of imagery and
iconography should be
deliberate
• i.e., add to the brand or the
message
• Images can increase the file
size

6

What is the purpose of scale in design?

• Scale creates a clear
hierarchy of elements
• A relative design element
• Small elements should be
included in the layout to
achieve a dynamic feeling of
scale

7

What is the purpose of using depth and dimension?

• Adds visual interest and draws a
user into a design
• Gives a more tactile experience
• Adds an element of realism
• Ways to create depth
• Overlapping elements
• Adding colour gradient
• Adding shadows

8

Why use variability in design?

• Ability to change elements
design based on:
• Sections
• Content
• Easiest/fastest way to change a
site
• For example, based on type of
user
• e.g., students and faculty
• Gives the user the impression of
a fresh and current site

9

What are the implications of Typography in design?

• Has the biggest impact on the
success/failure of a site
• Characteristics
• Readability
• Legibility

10

What are some characteristics of typography?

• Readability
• Attract the reader
• Convey meaning through form
not just content
• Legibility
• Understanding of a message
• Influenced by font, font size,
letter spacing, line height, line
length, colour, background