Lecture 5 Flashcards
(32 cards)
What is film tourism?
• This is a relatively recently recognized form of tourism, but studies show the stimulating effect films can have on tourism development and demonstrate how films affect tourist demand and numbers;
Films stimulate desire to travel
What do destinations get from being in films?
• Through exposure in films, destinations get unique marketing opportunities to provide film tourism experiences not available at other destinations.
-Film can be expensive tourism
What does the complex of film tourism depend on?
The personal characteristics of the viewer, such as emotional responsiveness, education, and cultural background, which makes film tourism a highly personalized experience
What is the tourism complex driven by?
…both the increase in international travel and growth of the entertainment industry, which makes it a developing worldwide phenomenon
What is the official definition of film tourism?
Film tourism refers to experience of an attraction or destination that has been portrayed in some form of media representation, such as the cinema screen, television, or video
What is the umbrella term for the tourism complex?
attempting to reduce potential misinterpretation, some researchers proposed to adopt an umbrella term “screen tourism,” which would cover all forms of this tourism type
What are the 3 types of tourism?
Serendipitous film tourist
General film tourist
Specific film tourist
What is serendipitous film tourism?
this tourist just happens to be visiting a destination portrayed in a film, and the presence of this tourist is not related to film or media portrayal, this tourist may or may not participate in film tourism activities);
What Is general film tourism?
this tourist is not specifically drawn to a film location but participates in film tourism activities while visiting the destination
What is specific film tourism?
this tourist actively seeks out places that they have been exposed to by the film
How can films affect tourist demand?
Films create associations
with the destination which are then evaluated by the tourists and the evaluation establishes tourist demand
- Based on you evaluaiton of the movei you are watching you are going tod ecide if oyu want ot go to that place or not
How is the destination image construction?
- visual association
- atmospheric association
- Emotional association
How do films construct a visual association?
) Films construct a visual association with a portrayed destination, connecting it to specific visual images, which can include scenic sights, memorable places, or heritage sites…
• Although relatively basic, this association is critical for the film influence on tourist demands
What happens when a film has no or limited destination exposure?
- Cant travel to these places eventhough its pretty, has limited destination exposure
- Instead sets or virtual environments are used;
- Although such films may cause strong responses from the viewer, their effect on tourist demand is severely decreased as they are not connected to a specific location.
How do films construct an atmosphere association?
• This association creates connections between the destination and the intangible phenomena of culture, sensual characteristics and feeling;
Films can develop landscape into the “cultural property” by filling the filmed locations with symbolism and meaning
What is the difference between atmosphere and visual association in films?
Films construct an atmosphere association, which is different from visual association as it is an “intangible association”…
How do films construct an emotional association?
Films create an emotional association with a destination, connecting it with specific emotional experiences…
Strong associations between places and emotions increase the influence of the film on tourist demand
What makes us have an emotional attraction to a film to create and emotional association?
• Emotional connections between the spectacle and the viewer may be induced by interrelation of plots and locations;
The origin of the emotional response is more complex than interrelation between location and plot, and is also affected by soundtracks, narrative, and special effects
What is the definition when you mix with and overlap cinematic events and real landscapes?
Fictional effects and locations from films
mix with and overlap real locations,
which results in a process representing:
“the intersection of cinematic events and the real physical landscape, resulting in the new interpretation of the physical landscape, stimulated by the cinematic events.”
To assess the credibility and authenticity of a film-created image… of a place viewers are going to do what?
compare it to the image of the destination they had before watching the film, which can have three possible outcomes
What is a reinforcing image?
The film-created image is similar to the pre-watching image of the
viewer (credible)…
• In this situation, the film reinforces the existing image, possibly adding new information to it;
• This can apply to both visual qualities of the portrayed locations and to less tangible characteristics of the destination;
• Both positive and negative stereotypes may be reinforced by the film.
What is a stimulating image?
The film-created image has tolerable differences (still credible) with the pre- watching image of the viewer…
• In this situation, the differences are not major, and the viewer sees that the information they have about the destination needs to be updated;
• This may lead to additional information search and possibly affect tourist demand.
What is a false image?
The film-created image has high differences with the pre-watching image of
the viewer to the extent where the credibility of the film is rejected.…
• In this situation, particularly if the viewer has access to reliable information for comparison, the film is regarded as not credible;
• When making travel decisions, the viewer may not perceive the film as a source of information about the destination.
What is literary tourism?
- Visitation of sites with literary associations, generally referred to as book travel, literary travel or literary tourism, is the earliest form of media-induced travel;
- Because books were one of the original methods for mass media and could influence a lot of people to travel
