Lecture 6

Question 1

Ford’s Design Paradigm

Answer 1

Top down model that focuses on reliability, user performance, user productivity, avoiding errors, emphasis on evaluation and iterative refinement

Question 2

Human Information Processing Paradigm

Answer 2

Focuses on the metaphor of the mind and computer asymmetrically coupled information processors

Question 3

What is Design as a Human Centred Activity

Answer 3

Concerned with the effects of their outputs to their eventual users and inspiration is derived from people’s lives, bringing users in earlier and iterating as we go

Question 4

What are three empathetic strategies for designers

Answer 4

Observe: Users and their behaviour in Context
Engage: Interact and interview users
Immerse: Experience what users experience

Question 5

Why do designers need to empathise

Answer 5

To understand the end users and their problems, how they think and feel, uncovering their needs and identify the right users to design for

Question 6

Tools for problem definition

Answer 6

Storytelling
Personas
Clustering
Task Flow Analysis
Frameworks

Question 7

What are personas

Answer 7

A design tool to help visualise who you are designing for and imagine how that person will use the product. Based on insights and observations from real user characteristics