Lectures 1 - 5 Flashcards
(112 cards)
Semiotics
study of signs & symbols and their use of interpretation - creating & communicating meaning
Signs
anything that passes meaning to the receiver - or emotions, signs can communicate feeling
“The Medium is the Message”
how you send a message says more than the message itself - Media is a bridge vs media is a wall
Vito Acconci “Claim” 1971
man sitting at the bottom of stairs with a bat - about how you’re separated from danger through media - reality vs media - the staircase is technically the art
- He is king when you are down there, but a clown when you are only watching
Media is the thing between us.
It is a tool to pass a message. The thing between us is a bridge and a wall.
The Artist is Present - Marina Abramovic
the artist is literally there, and thats the art - media-less art
Technology
using scientific discoveries for practical or creative purposes in our life
HK Arts Tech - Tech in Art
applying technology (such as virtual reality,
extended reality, real-time animation, etc.) in
artistic creation to enhance the content and
delivery of artistic creation, support the success of arts and deepen audience engagement and experience.
Vantablack
Anish Kappor, 2018 - He owns a color
Chromism
a reversible change in color (can be triggered by: light, heat, pressure, friction electricity, etc.)
The Moving Image: Persistence of Vision
Slowness of human brain interprets still images as moving
Stereoscope
a device for looking at a couple of seperate, stereoscopic images, left and right eye view of the same image –> creates a three dimensional image
Optical Toys
Our eyes and ears don’t mirror reality truthfully - the mind creates the reality (optical illusions) - being “fooled”
is fun!
Media Archeology
a study of how older media were used to better understand the roles of today’s ‘new’ media
Etienne Marey - Chronophotography 186
synchronized cameras, movement studies
capturing movement with a single camera - First ‘motion capture’ system - basically took pictures of people performing action and layered them on top of each other
Marcel Duchamp 1912 - “Nude Descending a Staircase, #2”
Cubism, taking this same idea from chronophotography and just painting it
Cubism
Losing the single viewpoint of perspective space
Machines are cool new way of seeing
Surrealism
focus on the wild imagination of the human mind
Salvador Dali - “The Persistence of Memory”, 1931
Dadaism
modern times are dangerous and need to be critiqued
John Heartfield - Propganda posters
“Hurrah the Butter is Gone!”, 1935
“Superman Adolf”
the ‘other’ first media artist: his media: political propaganda poster
Take down nazi posters, change them a little, put them back up
“We regarded ourselves as engineers, and our work as construction.”
Fernand Leger - “Le Ballet Macanique”, 1925
Our bodies are like machines - basically a short film of a comparison between human actions and machine movement
Photomontage
a collage constructed of unconnected images
Heemskerk and Paesmans - “Jodi.org”, 1995
web-based artwork - intricate designs made in basic HTML