LECTURES AND 1ST REPORTER

Question 1

What is the primary goal of programming in advertiser-supported media?

Answer 1

To maximize audience size targeted by advertisers

Question 2

Which of the following best describes the job of a program director?

Answer 2

Designing schedules and selecting content for a target audience

Question 3

What is the main function of commercial media?

Answer 3

Delivering an audience to advertisers

Question 4

What is the term for airing a program on a different outlet shortly after its original broadcast?

Answer 4

Repurposing

Question 5

What strategy involves scheduling similar shows back-to-back to retain audience attention?

Answer 5

Blocking

Question 6

TRUE OR FALSE

“Content is king” is a phrase attributed to Bill Gates.

Answer 6

TRUE

Question 7

TRUE OR FALSE

Facebook and YouTube do not rely on advertising for revenue.

Answer 7

FALSE

Question 8

TRUE OR FALSE

Broadcasters primarily work for the audience, not the advertisers.

Answer 8

FALSE

Question 9

TRUE OR FALSE

Habit formation in programming is achieved by scheduling programs at unpredictable times.

Answer 9

FALSE

Question 10

TRUE OR FALSE

Narrowcasting is aimed at a broad and diverse audience.

Answer 10

FALSE

Question 11

Refers to the strategy of scheduling different types of programs to match parts of the day.

Answer 11

DAYPARTING

Question 12

The __________ allowed the Secretary of Commerce and Industry to regulate radio broadcasting.

Answer 12

Radio Control Law (Act 3486)

Question 13

Was the American entrepreneur who introduced radio to the Philippines.

Answer 13

HENRY HERMAN

Question 14

In 1924, KZKZ was acquired by the _______________?

Answer 14

Radio Corporation of the Philippines (RCP).

Question 15

The __________________ was established in 1939 and launched KZRH.

Answer 15

Manila Broadcasting Company (MBC)

Question 16

Explain the difference between broadcasting and narrowcasting.

Answer 16

Broadcasting targets a broad and diverse audience, while narrowcasting focuses on a specific, niche audience.

Question 17

What are two key factors that audiences look for in programming?

Answer 17

Entertainment and information.

Question 18

Why do broadcasters prioritize advertisers over audiences?

Answer 18

Because advertisers provide the revenue that funds the programs, and broadcasters need to attract an audience that advertisers want to reach.

Question 19

Name two major radio stations established in the Philippines before 1940.

Answer 19

KZRM and KZRH.

Question 20

How did World War II impact Philippine radio?

Answer 20

The Japanese seized and shut down all radio stations to prevent anti-Japanese propaganda, using KZRH for their own broadcasts.

Question 21

What is the role of a program director in media?
a) Writing scripts for TV shows
b) Designing a schedule and selecting content for a target audience
c) Managing the technical operations of a station
d) Editing news articles

Answer 21

b) Designing a schedule and selecting content for a target audience

Question 22

What is the primary way commercial media makes money?
a) Selling subscriptions
b) Donations from the public
c) Advertising revenue
d) Government funding

Answer 22

c) Advertising revenue

Question 23

What is dayparting in programming?
a) Choosing content that appeals to a niche audience
b) Blocking similar programs together to maintain audience flow
c) Scheduling programs to match the audience’s daily routines
d) Repeating programs for cost efficiency

Answer 23

c) Scheduling programs to match the audience’s daily routines

Question 24

What is the main reason broadcasters do not prioritize program creation?
a) It is too expensive
b) They are primarily in the business of attracting audiences for advertisers
c) They lack skilled writers and producers
d) Advertisers do not care about program quality

Answer 24

b) They are primarily in the business of attracting audiences for advertisers

Question 25

What is an example of habit formation in programming? a) Randomly scheduling programs to avoid predictability b) Airing the same show at the same time every weekday c) Frequently changing the schedule to attract a new audience d) Releasing content without a fixed schedule

Answer 25

b) Airing the same show at the same time every weekday

Question 26

What does audience flow control mean in programming? a) Making sure programs appeal to advertisers b) Designing a schedule that keeps audiences watching from one show to the next c) Removing commercials to keep audience engagement d) Avoiding scheduling conflicts with rival stations

Answer 26

b) Designing a schedule that keeps audiences watching from one show to the next

Question 27

Which of the following is an example of repurposing? a) A TV show being aired again on the same network months later b) A radio show being re-aired on the same station c) A TV show first aired on ABS-CBN and later on DZMM TeleRadyo d) A podcast being removed from streaming platforms

Answer 27

c) A TV show first aired on ABS-CBN and later on DZMM TeleRadyo

Question 28

In the early days of Philippine radio, what was the main type of content aired? a) Sports programs b) American music and radio dramas c) Local Filipino talk shows d) Reality TV programs

Answer 28

b) American music and radio dramas

Question 29

Which statement is true about broadcasting and narrowcasting? a) Broadcasting targets a general audience, while narrowcasting targets a specific audience. b) Narrowcasting is used only for radio, while broadcasting is used for television. c) Broadcasting is only possible through radio signals. d) Narrowcasting is not relevant to online media.

Answer 29

a) Broadcasting targets a general audience, while narrowcasting targets a specific audience.

Question 30

Why are reruns and repurposing important in programming? a) They allow networks to save money and maximize content use. b) They reduce audience engagement. c) They are required by advertising regulations. d) They prevent audience flow.

Answer 30

a) They allow networks to save money and maximize content use.

Question 31

__________ refers to scheduling programs in a way that matches the daily routines of audiences, such as airing news in the morning and entertainment shows at night.

Answer 31

Dayparting

Question 32

__________ refers to scheduling the same program at the same time every weekday to develop a habit among viewers.

Answer 32

Stripping

Question 33

The __________ is the person responsible for selecting and organizing programs for a TV or radio station.

Answer 33

Program Director

Question 34

__________ was the American entrepreneur who introduced radio broadcasting to the Philippines.

Answer 34

Henry Herman

Question 35

In 1939, the __________ Broadcasting Company (MBC) was established and launched KZRH, one of the most influential radio stations in the country.

Answer 35

Manila

Question 36

What is the main reason advertisers are important to commercial broadcasters?

Answer 36

Because advertisers provide the revenue that funds the programs. Without them, broadcasters wouldn't be able to afford content production or licensing.

Question 37

How does scheduling impact audience behavior?

Answer 37

It influences how long viewers stay tuned and which programs they watch next, impacting ratings and advertising revenue.

Question 38

Why do most people prefer someone else to handle programming instead of choosing content themselves?

Answer 38

Because they trust experts to curate content that fits their interests and preferences.

Question 39

How did the Japanese invasion affect Philippine radio broadcasting during World War II?

Answer 39

The Japanese took control of Philippine radio stations, shutting them down or using them for propaganda.

Question 40

What are two key differences between reruns and repurposing?

Answer 40

Reruns are rebroadcasts on the same outlet, while repurposing is broadcasting a show on a different outlet shortly after its original airing.

Question 41

Commercial broadcasters make most of their revenue from advertisers, not viewers. (True/False)

Answer 41

TRUE

Question 42

YouTube and Facebook operate on a subscription-only model with no advertising. (True/False)

Answer 42

FALSE

Question 43

The main role of programmers is to create original shows from scratch. (True/False)

Answer 43

FALSE

Question 44

Audience ratings have little impact on programming decisions. (True/False)

Answer 44

FALSE

Question 45

Blocking is a strategy used to maintain audience flow by grouping similar programs together. (True/False)

Answer 45

TRUE

Question 46

What is a hammocking strategy in TV programming? a) Placing a weak show between two strong shows to boost viewership b) Airing the same show multiple times in a day c) Scheduling a show at an unusual time slot to attract niche audiences d) Repeating the same commercials within a program

Answer 46

Answer: a) Placing a weak show between two strong shows to boost viewership

Question 47

What does "tentpoling" mean in broadcasting? a) Featuring a major program to support weaker programs before and after it b) Canceling a show due to poor ratings c) Moving a show to a later time slot d) Using a show to test experimental content

Answer 47

Answer: a) Featuring a major program to support weaker programs before and after it

Question 48

Which programming strategy focuses on airing similar types of shows back-to-back? a) Bridging b) Blocking c) Stripping d) Counterprogramming

Answer 48

Answer: b) Blocking

Question 49

The "prime time" slot usually refers to: a) Early morning programming b) Late-night talk shows c) The evening hours when the most people watch TV d) Mid-afternoon programming

Answer 49

Answer: c) The evening hours when the most people watch TV

Question 50

What was the first radio station in the Philippines? a) DZRH b) KZRH c) KZKZ d) DZMM

Answer 50

Answer: c) KZKZ

Question 51

What does counterprogramming mean? a) Airing content that is different from what competitors are showing b) Scheduling similar shows back-to-back c) Removing programs that perform poorly d) Repeating old episodes to save money

Answer 51

Answer: a) Airing content that is different from what competitors are showing

Question 52

Which of the following is an example of first-run syndication? a) A network re-airing an old episode of a popular show b) A TV series that is produced directly for syndication instead of a network c) A movie premiere on TV d) A local TV station buying the rights to air a foreign show

Answer 52

Answer: b) A TV series that is produced directly for syndication instead of a network

Question 53

What programming technique is used to prevent audience drop-off before commercials? a) Bridging b) Stripping c) Repurposing d) Narrowcasting

Answer 53

Answer: a) Bridging

Question 54

The term "lead-in" in programming means: a) A strong show placed before a weaker show to help boost its viewership b) The closing scene of a TV show c) A commercial break that lasts longer than usual d) A teaser for an upcoming episode

Answer 54

Answer: a) A strong show placed before a weaker show to help boost its viewership

Question 55

Which media business model relies primarily on public donations instead of advertising? a) Commercial broadcasting b) Subscription-based streaming c) Public broadcasting d) Network television

Answer 55

Answer: c) Public broadcasting

Question 56

TRUE OR FALSE: The "watershed" period refers to the time slot when TV stations air content with mature themes.

Answer 56

Answer: True

Question 57

TRUE OR FALSE: Narrowcasting refers to broadcasting to a broad audience.

Answer 57

Answer: False (Narrowcasting targets a specific audience.)

Question 58

TRUE OR FALSE: Evergreens are shows that remain popular and in demand long after their original airdate.

Answer 58

Answer: True

Question 59

TRUE OR FALSE: The first radio broadcast in the Philippines happened in 1922.

Answer 59

Answer: True

Question 60

TRUE OR FALSE: Audience flow refers to how networks attempt to retain viewers across multiple programs.

Answer 60

TRUE

Question 61

__________ is a strategy where TV networks air a strong program between two weaker ones to boost their ratings.

Answer 61

Answer: Hammocking

Question 62

The first radio station in the Philippines was __________, launched in 1922.

Answer 62

Answer: KZKZ

Question 63

The "golden age of Philippine radio" occurred in the __________ decade.

Answer 63

Answer: 1950s

Question 64

__________ refers to the practice of broadcasting the same TV show at the same time every weekday.

Answer 64

Answer: Stripping

Question 65

__________ is a programming technique that schedules programs to attract an audience from one program to another.

Answer 65

Answer: Audience flow

Question 66

What is the difference between "bridging" and "blocking" in programming?

Answer 66

Answer: Bridging keeps audiences engaged between two programs to prevent channel switching, while blocking places similar shows back-to-back to retain a targeted audience.

Question 67

How did World War II affect Philippine radio broadcasting?

Answer 67

Answer: The Japanese military took control of all radio stations and used them for propaganda, shutting down independent and commercial broadcasts.

Question 68

What is the purpose of "lead-in" programming?

Answer 68

Answer: To boost the ratings of a weaker show by placing it after a strong-performing program.

Question 69

Why do TV networks use "counterprogramming"?

Answer 69

Answer: To attract an audience that isn’t interested in the content their competitors are airing.

Question 70

What is "first-run syndication"?

Answer 70

Answer: A show that is produced directly for syndication instead of a specific network, like 'Judge Judy' or 'Wheel of Fortune.'

Question 71

Elements of Programming (Eastman and Ferguson, 2013)

Answer 71

1. COMPATIBILITY 2. HABIT FORMATION 3. CONTROL OF AUDIENCE FLOW 4. CONSERVATION OF PROGRAM RESOURCES 5. BREADTH OF APPEAL